Sharni Gordon

About

If you mixed a psychology & sociology grad, a powerlifter, a hiker and a storyteller creating content, you'd get me. Creating across lifestyle, travel, fitness, beauty and the outdoors through immersive, story-led content that feels real. Millennial. Powerlifter. Hiker. Probably the only creator who'd rather squat 100kgs than do a TikTok dance. The best content comes from people who actually live the lifestyle they're filming. That's exactly what I do. When I'm not behind the camera, you'll find me on a trail, under a barbell, in a pilates studio or convincing myself I don't need another coffee. I create content across beauty, skincare, haircare, supplements, lifestyle products, activewear, outdoor, and travel. If you're looking for a creator who actually uses what she films, I'd love to work together. Get in touch below.

Showcase work

Let Me Introduce Myself

A little about me, what I create and some b-roll from previous campaigns I've worked on.

Hydraglow TCC

UGC product video showcasing HydraGlow integrated into an active lifestyle. Filmed in a Pilates Studio setting, highlighting the product as a daily essential for training and trail days. Natural, lifestyle-led approach with a focus on real use rather than studio-style product placement.

Ed&I Skin Quench

UGC skincare routine video featuring the Skin Quench mist as the hero product alongside the Cuppa T Cleanser, Day Drin-C serum and Day Hydrate moisturiser. Conversational, educational approach using a relatable problem (moisturiser not absorbing) to position Skin Quench as the missing step.

Rudie Period Underwear

UGC product ad for Rudie's 92% bamboo period underwear relaunch. Conversational, personality-led approach rating the underwear on looks first, absorbency second. Filmed across gym and lifestyle settings, positioning the product as seamless under activewear you can train in without thinking about it. Highlights key product features (bamboo fabric, seaweed fiber barrier, multi-layer gusset) naturally through real-use storytelling rather than spec-heavy scripting.