Jayden Roworth

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@jaydenroworth

📍 Newcastle–Maitland✓ 9 approved jobs🗣 English

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tiktok: @jayyy.rinstagram: @jayden.roworth

Showcase work

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Koala — Mattress Unboxing

Worked with Koala to produce an unboxing and setup video for their mattress, guiding viewers through the delivery, expansion, and first impressions. The content highlighted key features, materials, and design elements while demonstrating how quick and simple the setup process is. The video balanced informative product showcasing with an authentic, at-home feel to help viewers visualise the mattress in their own space.

Home

Koala — Renter-Friendly Bed Base Campaign

Collaborated with Koala to create unboxing and assembly content for their renter-friendly bed base. The video walked viewers through the full setup process, highlighting the materials, thoughtful design, and ease of assembly without tools. The content focused on demonstrating how practical, sturdy, and apartment-friendly the bed base is, while keeping the storytelling relatable and informative for a rental-living audience.

Jack Daniel’s x Strummingbird

Partnered with Jack Daniel’s to attend Strummingbird Festival and produce a “day in the life” style video capturing the brand’s on-site presence. The content highlighted their cocktail offerings, bar setup, and the overall festival atmosphere, blending lifestyle storytelling with branded moments to showcase the Jack Daniel’s experience in an authentic, engaging way for social media audiences.

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Hoselink — Black Friday Hosereel Campaign

Partnered with Hoselink for a Black Friday campaign to spotlight their signature hosereel. The content showcased the product in use, highlighted its practical features, and created urgency around the high demand during the sale period. The video combined product demonstration with timely call-to-action messaging to encourage viewers to act quickly and secure the deal.

Style

Cardigang — At-Home Knitting Kit Content

Collaborated with Cardigang to promote their beginner-friendly knitting kits through a relaxed, lifestyle-style video. The content followed a “make a scarf with me” format across the day, showing the step-by-step process, materials included, and the calming, creative experience of using the kit at home. The video highlighted how accessible and enjoyable the kits are for first-time knitters while naturally showcasing the finished result.

Other

Aerre Perfumes Unboxing + Review

I was given the brief to create an engaging and authentic review video showcasing Aerre’s perfumes, highlighting the scent experience while comparing them to well-known luxury fragrances. The content needed to feel fun, lighthearted, and relatable, while still clearly communicating the product’s quality and uniqueness. I brought this to life through a TikTok video that balanced humor with genuine product insight, making the review both entertaining and informative for fragrance lovers on the platform.

Introduction Video

Hi, I’m Jayden! I’m a teacher and content creator who loves blending creativity with storytelling. In the classroom, I thrive on finding fun, engaging ways to connect with students. Online, I bring that same energy into the content I create—lighthearted, playful, and always authentic. Whether it’s sparking curiosity, sharing a laugh, or crafting something that sticks, I’m all about creating moments that people enjoy and remember.