Chloe Rezuk

Showcase work

Wellness

Wellness supplements for parents

Brief / Concept: I was given creative freedom to produce an authentic, relatable piece of content that would resonate with busy mums. The goal was to highlight a common pain point (mental overwhelm and lack of focus) and position the supplement as a simple, supportive solution. Creative Approach: I chose to showcase a “before” state by leaning into a fast paced, slightly chaotic storytelling style to reflect the feeling of a busy ADHD mum mind jumping between thoughts and sentences. This was designed to feel highly relatable and scroll stopping for my audience. Through captioning and subtle storytelling, I introduced the supplement (Ashwagandha) as the turning point, encouraging viewers to imagine the “after” a calmer, more focused version of themselves. Messaging & Strategy: The content focused on: • Relatability and authenticity over polished advertising • Speaking directly to overwhelmed mums • Highlighting emotional benefits (calm, clarity, focus) rather than just product features A soft call to action was used, encouraging viewers to try the product for themselves, framed in a confident and conversational way. Usage / Platform: The video was originally created for Instagram Stories and short form video, designed to feel native to the platform and blend seamlessly into organic content.

Service Business

Mum reset

Brief / Concept: I was asked to create an authentic “me-again” moment showcasing lymphatic drainage for busy mums. The goal was to highlight both the practical benefits of the service and the emotional value it provides — a moment of self-care that helps mums reset and recharge. Creative Approach: I shared my personal experience as a busy mum, explaining how lymphatic drainage supports wellbeing — from reducing bloating and tension to boosting energy and relaxation. Clips of the session were included to give a realistic and relatable view of the treatment in action. By framing the video as a “me-again” moment, I made it both aspirational and accessible, showing that prioritising yourself doesn’t need to be complicated. Messaging & Strategy: Content focused on: • Relatable storytelling for mums juggling family and life responsibilities • Educating viewers on the physical and emotional benefits of lymphatic drainage • Positioning the treatment as a simple, self-care solution they can integrate into their routine A subtle call-to-action encouraged viewers to explore lymphatic drainage for themselves, highlighting it as an approachable, restorative experience. Usage / Platform: The video was created for Instagram Reels, designed to feel natural and engaging while blending seamlessly with organic content on my page.

Showcase work

Wellness

Wellness supplements for parents

Service Business

Mum reset

the mothers day gift mums actually need

Brief: Create a relatable Mother’s Day UGC style video targeting mums, focusing on shifting the conversation from materialistic gifts to products that genuinely support wellbeing, energy, focus, cravings, stress support and sleep. The brand wanted the content to feel authentic, emotional, conversational and highly relatable to busy mums. Content Style & Usage: I created a natural talking style UGC video filmed in a relatable mum life setting with the kids in the background, designed to feel organic rather than overly scripted or sales focused. The video highlighted personal use cases for each product and connected emotionally with the audience through common motherhood struggles like brain fog, afternoon crashes, stress and difficulty sleeping. The content was used across: Instagram Reels Instagram Stories Organic social media marketing I also shared the campaign to my Instagram story audience to increase reach and engagement. Results: The campaign generated direct sales for the Mother’s Day packs, with the brand personally reaching out to express how happy they were with both the video performance and the number of orders received following the promotion. The relatability and emotional hook resonated strongly with the target audience, helping convert viewers into buyers.