Wellness supplements for parents
Brief / Concept: I was given creative freedom to produce an authentic, relatable piece of content that would resonate with busy mums. The goal was to highlight a common pain point (mental overwhelm and lack of focus) and position the supplement as a simple, supportive solution. Creative Approach: I chose to showcase a “before” state by leaning into a fast paced, slightly chaotic storytelling style to reflect the feeling of a busy ADHD mum mind jumping between thoughts and sentences. This was designed to feel highly relatable and scroll stopping for my audience. Through captioning and subtle storytelling, I introduced the supplement (Ashwagandha) as the turning point, encouraging viewers to imagine the “after” a calmer, more focused version of themselves. Messaging & Strategy: The content focused on: • Relatability and authenticity over polished advertising • Speaking directly to overwhelmed mums • Highlighting emotional benefits (calm, clarity, focus) rather than just product features A soft call to action was used, encouraging viewers to try the product for themselves, framed in a confident and conversational way. Usage / Platform: The video was originally created for Instagram Stories and short form video, designed to feel native to the platform and blend seamlessly into organic content.
