Chloe Rezuk

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@khloeklare

📍 Gold Coast✓ 18 approved jobs🗣 English

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Showcase work

Youfoodz busy professional

Brand: YouFoodz Campaign Objective: Create authentic UGC designed to connect with busy Australian professionals who often struggle to prioritise meals during hectic workdays. Target Audience: Busy professionals, business owners, parents and people constantly on the go who want convenient meal solutions without compromising on taste or quality. Creative Concept: I created a lifestyle focused UGC video centred around a relatable problem I personally experience as a business owner getting so caught up in work that I forget to eat until mid afternoon. The content follows a realistic day in my life, showing me managing my beauty business, working at my iMac, cleaning my workspace and answering messages before realising I haven’t had lunch. The video then positions YouFoodz as the practical solution highlighting the convenience of having ready made meals available for busy days. Key Brand Messages: • Real food, real flavour • Convenient meals for busy lifestyles • Less thinking, better eating • Variety of meals available • Supports productivity on busy workdays Deliverables: • UGC video with voiceover • Lifestyle product photography • Product focused imagery • Authentic, story driven content designed for paid advertising and social media use Content Style: Authentic, relatable and lifestyle driven with a focus on storytelling rather than direct selling, allowing the product to naturally integrate into a real life routine.

Wellness

Wellness supplements for parents

Brief / Concept: I was given creative freedom to produce an authentic, relatable piece of content that would resonate with busy mums. The goal was to highlight a common pain point (mental overwhelm and lack of focus) and position the supplement as a simple, supportive solution. Creative Approach: I chose to showcase a “before” state by leaning into a fast paced, slightly chaotic storytelling style to reflect the feeling of a busy ADHD mum mind jumping between thoughts and sentences. This was designed to feel highly relatable and scroll stopping for my audience. Through captioning and subtle storytelling, I introduced the supplement (Ashwagandha) as the turning point, encouraging viewers to imagine the “after” a calmer, more focused version of themselves. Messaging & Strategy: The content focused on: • Relatability and authenticity over polished advertising • Speaking directly to overwhelmed mums • Highlighting emotional benefits (calm, clarity, focus) rather than just product features A soft call to action was used, encouraging viewers to try the product for themselves, framed in a confident and conversational way. Usage / Platform: The video was originally created for Instagram Stories and short form video, designed to feel native to the platform and blend seamlessly into organic content.

Service Business

Mum reset

Brief / Concept: I was asked to create an authentic “me-again” moment showcasing lymphatic drainage for busy mums. The goal was to highlight both the practical benefits of the service and the emotional value it provides — a moment of self-care that helps mums reset and recharge. Creative Approach: I shared my personal experience as a busy mum, explaining how lymphatic drainage supports wellbeing — from reducing bloating and tension to boosting energy and relaxation. Clips of the session were included to give a realistic and relatable view of the treatment in action. By framing the video as a “me-again” moment, I made it both aspirational and accessible, showing that prioritising yourself doesn’t need to be complicated. Messaging & Strategy: Content focused on: • Relatable storytelling for mums juggling family and life responsibilities • Educating viewers on the physical and emotional benefits of lymphatic drainage • Positioning the treatment as a simple, self-care solution they can integrate into their routine A subtle call-to-action encouraged viewers to explore lymphatic drainage for themselves, highlighting it as an approachable, restorative experience. Usage / Platform: The video was created for Instagram Reels, designed to feel natural and engaging while blending seamlessly with organic content on my page.

Family

Family game

Brief / Concept: I was asked to create a fun, lifestyle focused video showcasing the game Chicken Butt in a real home environment. The goal was to demonstrate how the game sparks joy, laughter and playful connection between parent and child. Creative Approach: I filmed myself and my daughter playing the game, highlighting spontaneous moments of fun, excitement and creativity. The video aimed to feel natural, relatable and energetic showing families how the game can bring entertainment and bonding into everyday life. Messaging & Strategy: Content focused on: • Lifestyle storytelling to show the game in a realistic home setting • Highlighting the fun, social and interactive aspects of the game • Encouraging parents to try the game with their kids for shared experiences and playful family moments Usage / Platform: The video was created for Instagram Reels, designed to feel native, engaging and easily shareable to inspire other families to play and interact.

the mothers day gift mums actually need

Brief: Create a relatable Mother’s Day UGC style video targeting mums, focusing on shifting the conversation from materialistic gifts to products that genuinely support wellbeing, energy, focus, cravings, stress support and sleep. The brand wanted the content to feel authentic, emotional, conversational and highly relatable to busy mums. Content Style & Usage: I created a natural talking style UGC video filmed in a relatable mum life setting with the kids in the background, designed to feel organic rather than overly scripted or sales focused. The video highlighted personal use cases for each product and connected emotionally with the audience through common motherhood struggles like brain fog, afternoon crashes, stress and difficulty sleeping. The content was used across: Instagram Reels Instagram Stories Organic social media marketing I also shared the campaign to my Instagram story audience to increase reach and engagement. Results: The campaign generated direct sales for the Mother’s Day packs, with the brand personally reaching out to express how happy they were with both the video performance and the number of orders received following the promotion. The relatability and emotional hook resonated strongly with the target audience, helping convert viewers into buyers.

creator introduction

Hi, I’m Chloe a lifestyle, mindset and motherhood creator based on the Gold Coast. I create warm, authentic and story driven content that helps brands connect with women in a genuine and relatable way. My interests naturally align with wellness, self development, beauty, motherhood, lifestyle and slow living content which allows me to create content that feels organic rather than overly scripted. This introduction video was created to showcase my personality, content style, filming environment and creative approach. I recently moved into a beautiful modern family home with incredible natural lighting and versatile spaces for filming elevated lifestyle focused content, making it the perfect environment for authentic UGC creation. My goal when creating content is to make audiences feel connected, engaged and emotionally drawn into the brand experience while still delivering aesthetically strong visuals and high performing content.

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