JMM EOFY Promo Ad
Promote JMM Solutions EOFY sale.
@lewishughes
Love all things adventure, travel & showcasing my journey of life online.
Promote JMM Solutions EOFY sale.
15-second video ad, with no captions or music requested by the client. Video filmed in a travel context, pouring packet into water bottle. Quick and natural.
30 second video ad targeting Aussies aged 18-45 who are passionate about fitness, mental health, wellbeing or community challenges. Especially males. The aim was to be authentic, motivating and conversational - to inspire others to register for the Push Up Challenge.
60 second UGC product ad targeting off grid adventures & campers. The tone was calm, capable and practical - not a promo.
Hard Hat Watches approached me to create a quick 30-40 second reel showcasing their product. The brief was to start with a loud, strong and quick hook, the first 3 seconds were important to captivate the audience and stop the scroll. I had to describe my experience with the product highlighting it's features and what I loved, ending with a call to action. This reel was used by Hard Hat to run paid ad's on meta with the aim to drive traffic to their page and create sales.
The goal was to create a use and demonstration of water prefiltration products. This had to be informative, helpful, explain the benefits and how we use it. This video was used in feed and on stories on Instagram for Prefilters.com.au.
Goal was to showcase installation and use of the OverEdger Fridge Organiser. Including a catchy hook, unboxing and showcase the product features.
Introduction video showcasing my UGC style and approach. I love creating real world content from genuine product use through travel, tradie life and my day to day routine. I focus on content brands can actually use for organic and paid ads.
UGC style video created for a wellness/sleep supplement brand, focused on a relatable “switching off at night” problem. Content is built around showing how the product fits into a nightly routine, from preparation through to winding down. Multiple hook variations were created to allow for testing different angles and improve performance across platforms.