Style , Wellness
Empowered motherhood app
A relatable, high-converting UGC video tailored for pregnant and postpartum women, built around the concept “I didn’t know where to start.” The video opens with a natural talking-to-camera hook, then transitions into authentic home-shot B-roll of pregnancy-safe movements, supported by a warm voiceover highlighting the program’s benefits. Shot in natural lighting on iPhone to maintain a genuine, scroll-stopping feel, the content positions the Empowered Motherhood Program as a trusted, physio-led solution for safe, at-home exercise across every stage. Delivered in both 9:16 and 1:1 formats, optimised for social and paid ads.
