Anita dela Cruz

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About

PORTFOLIO - https://anitapost-ugc.my.canva.site/anita-post-ugc Handle: @anita.post_ugc I bridge the gap between high-level communication strategy and the raw, "comfy" reality of Australian parenting. With a Bachelor in Communications and a household that is always in motion, I specialise in creating scroll-stopping content that feels organic, not manufactured. My approach is 'comfy over curated.' I showcase products in their natural habitat—whether that’s a chaotic morning with my four-year-old, Blair, or a quiet moment with my newborn, Cooper. I don't do 'cool girl' aesthetics; I do real-life integration that drives engagement through genuine relatability. Our home is a proud blend of cultures, bringing together my Filipino-Aussie heritage with my partner Joel’s Maltese and English background. As a diverse, multicultural family, we deliver high-quality assets for home, lifestyle, and parenting brands that want to move away from the studio look and toward authentic storytelling.

Capabilities

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Showcase work

Family

Newborn Essentials - Pepe & Peach

High-quality Aesthetic Lifestyle Showcase highlighting the tangible utility of premium baby essentials from local Perth-owned brand, Pepe and Peach. This video prioritises a 'comfy over curated' visual style, using warm, vintage-inspired editing to create an aspirational yet attainable vibe that resonates with modern parents. By focusing on tactile close-ups and practical demonstrations—such as fabric texture and absorbency—the content proves product quality through real-life application. It brings together beautiful design and the functional demands of a busy multi-cultural household, delivering a soft-sell approach that builds genuine brand affinity.

Other

INTRO

Thanks for stopping by! This is exactly how you’ll find me—juggling the kids, the house, and a passion for storytelling. I hope this gives you a feel for my style and how I can integrate your brand into a real-life narrative. I’m ready to bring your products into my 'comfy' world—let’s chat about how we can collaborate.

Wellness , Family

Padbury Pharmacy Colic Mix