Halara
Halara activewear haul and try-on
@anna
As an experienced content creator and influencer, I produce captivating content that resonates with the target audience. With expertise in user-generated content (UGC) for the lifestyle niche, I have all the essential equipment for top-notch quality. I've collaborated with renowned brands like Lancome, YSL, Braun, Swarovski, Viktor&Rolf, creating compelling content and impactful campaigns. I authentically represent brands and deliver results through speaking-to-camera, voice-over videos and more
Halara activewear haul and try-on
Showcasing Halara clothing through a relatable styling scenario where we solve for style and comfort.
Created for Calmerceuticals as a paid ad UGC asset for use across brand-owned channels. The brief focused on driving conversion for their 12-week collagen bundle, targeting an audience already considering a collagen supplement but not yet committed to a product or brand. Script and delivery were structured around a soft-sell, education-first approach: opening with a value-led hook for the considered buyer, moving through the product's clinical positioning (science-led formula supporting hair, nails, and skin), and closing with dual-use framing as both a self-purchase and gift option. Tone was kept warm and conversational to feel native within a paid social environment and reduce ad fatigue drop-off. Content was produced as a clean, watermark-free asset for direct use in Meta ad placements. Campaign performance was retained by the brand, with ad spend indicating results that met brief objectives.
Created for Oz Hair & Beauty as a UGC asset for Meta ad placement, promoting the Casa Della Silk Pillowcase. The brief called for a short-form direct response creative that could communicate a tangible hair benefit without relying on a traditional before-and-after format — keeping it feeling organic and feed-native within a paid environment. Executed as a soft bedtime-to-morning narrative: the pillowcase is introduced naturally within an aesthetic evening routine, with the payoff delivered the following morning through a close-up hair reveal. The "I changed nothing — just swapped my pillowcase" framing was used to lower the barrier to purchase by positioning the product as a passive, effortless upgrade rather than an active step. On-camera delivery was kept relaxed and conversational to reduce ad fatigue and maintain scroll-stopping credibility. Produced as a clean, watermark-free asset optimised for Meta feed and Stories placements. Ad performance indicated strong resonance with the hair care and beauty audience the campaign targeted.
Created for Oz Hair & Beauty as a UGC asset for Meta ad placement, promoting Redo's Genie in a Bottle Miracle Spray. The brief focused on communicating the product's multi-benefit positioning — detangling, heat protection, and frizz control in a single step — in a format that felt genuinely routine-integrated rather than feature-led. Executed as a mid-styling routine narrative, with the product introduced naturally while working through damp hair. The "one spray does this much" hook was chosen to disrupt the scroll by leading with surprise before delivering the product's value proposition. Rather than listing features in isolation, each benefit was anchored to a real styling moment — spray, brush, blowdry, result — giving the viewer a complete and credible usage journey within the 30-second window. The final on-camera result shot was kept warm and unforced to reinforce authenticity within a paid placement context. Produced as a clean, watermark-free asset optimised for Meta feed and Stories. Ad performance reflected strong engagement with the hair care audience targeted by the campaign.
Created for LV Beauty & Hair Spa (Cabramatta, Sydney) as a sponsored Instagram Reel, promoting their premium treatment package during a January campaign. The brief called for driving local foot traffic and awareness around a limited-time 30% off offer, while positioning the spa as a genuine self-care destination rather than a discount service. Executed as a first-person experience Reel with voiceover, capturing the full treatment journey — hot stone massage, Korean organic facial, viral head spa, and hand treatment with blowdry. Creative was structured to lead with emotional payoff ("the most relaxing treatment I've ever done") before moving through deliverables, keeping the tone aspirational and personal throughout. The promotion and CTA were woven naturally into the narrative to avoid a hard-sell feel.
Created for Fig Femme as a UGC ad for social media placement. The brief called for normalising intimate wash as an everyday bathroom essential — positioning it as a simple, non-negotiable swap from regular soap rather than a clinical or niche product. Executed as a seamless lifestyle integration: the product appears naturally within a real bathroom routine rather than a traditional product demo. The narrative follows a relatable hook (why regular soap isn't enough), moves through the solution organically, and closes with a soft CTA — structured to feel like a genuine recommendation rather than an ad. Content was designed for native performance on Instagram and TikTok feeds, where lifestyle-first creative consistently outperforms direct-sell formats. The video contributed to strong organic engagement upon placement.
Created for Eureka as a UGC ad for social media placement, targeting home cleaning and everyday lifestyle audiences on Instagram and TikTok. The brief centred on demonstrating the FloorShine 460's key product features — edge-to-edge reach, flat-lay design, and tangle-free brush roll — without leaning on a traditional product demo format. Executed as a relatable, story-driven lifestyle integration: the video opens with a real-moment hook (a coffee spill mid-morning), moves through three distinct use-case scenarios — kitchen spill, edge cleaning, and bathroom floor — and closes with a direct CTA driving traffic to Amazon. Each scene was structured to demonstrate a specific product feature naturally within context rather than in isolation. Narrative follows a problem-solution-proof arc designed for high completion rates on short-form feeds. The video achieved 70,000 organic views, demonstrating strong algorithmic reach and audience resonance with the lifestyle-native creative approach.
Created for Tiny Away as a UGC asset for brand-owned social media placement. The brief centred on driving bookings by positioning Tiny Away as the antidote to digital overload — appealing to an audience craving a genuine disconnect without sacrificing the experience of a curated stay. Script was built around an aspirational lifestyle hook (screen time vs. real moments) that leads naturally into the product discovery narrative, keeping the tone personal and wanderlust-driven rather than transactional. The "story-worthy moments" framing was used deliberately to tap into shareability and travel identity — the kind of language that resonates with experience-led buyers on short-form social. CTA was kept soft and exploratory to match the platform's browse-first booking behaviour. Content was delivered as a clean, platform-ready asset and deployed across the brand's paid social channels, where engagement indicated strong resonance with the target travel audience.
Created for One Tree Mineral Water as a dual-use asset — published organically to Instagram and repurposed for paid social amplification. The brief required communicating the product's functional benefits and sustainability credentials in a format that felt genuinely routine-native rather than product-forward. Executed as a morning routine lifestyle integration, with the product introduced as a personal non-negotiable rather than a featured item. Script was structured to move naturally from habit (morning hydration) through product education (Macedon Ranges sourcing, natural magnesium, alkaline profile) and close on brand values (Carbon Neutral Australia partnership) — giving health-conscious and eco-aware audiences a reason to connect beyond taste or convenience. The dual-use format was designed to maintain authenticity in both organic feed and paid placement contexts, keeping the creative feeling earned rather than sponsored. Content performed across both placements, with the lifestyle framing resonating with the target wellness audience.
Created for Iberogast as a UGC asset for brand-owned social media placement. The brief required communicating clinically proven IBS and digestive symptom relief within a lifestyle-first format — a creative challenge given the product's therapeutic nature and TGA compliance requirements around how efficacy claims are presented. Executed as a getting-ready narrative, with gut health positioned as a proactive wellness choice rather than a reactive remedy. The product is introduced mid-routine as a natural extension of a self-care ritual, keeping the tone aspirational and empowering rather than medical. Preparation of the 20-drop dose was demonstrated carefully and in line with brand usage guidelines. The fast-paced getting-ready montage in the second half was designed to maintain energy and emotional payoff — reinforcing the "nothing holding me back" message without leaning on symptom-led language. Content was delivered as a clean, compliance-ready asset suitable for Meta ad placements targeting wellness and women's health audiences.