Cassidy Goodrum

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About

I’m a full-time content creator and founder of an Australian-born clothing label. I didn’t start in UGC, I built a brand first. Brands began reaching out after seeing how my content didn’t just look good, it actually sold. That’s the difference. I don’t create surface-level content, I create strategic, performance-driven creatives built around your customer journey, your target personas, and your funnel objectives. From scroll-stopping awareness to consideration-led storytelling and high-converting paid assets, every piece is designed with intent and optimised for both organic and Meta ads. I’ve scaled my own brand through story-led, conversion-focused content, so I know exactly how to capture attention, build trust, and drive action. This isn’t guesswork, it’s backed by real experience building and marketing a product-based business. If you want content that’s created with a founder’s mindset and built to convert - you work with me

Capabilities

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Showcase work

This saved our relationship

A video featuring my partner and I with the product. Showing both the cool and hot version. Bright natural light and storytelling testimonial.

Save to try

Foodie recipe organic post

A Moment to Reset

Targeting mums with a testimonial style video with hero shots of the product

Don't be Boring

Business launch into facebook ads, scroll stopping but still aesthetic made for modern women looking to up their space.

Food

Le Puree Ditch The Blender

Relatable, targeting mums and showcasing food quality. Aim was scroll stopping but ad polished enough to drive action.

Style My Living Room

Natural lighting, showing before & after and styling of the space while highlighting the quality of the rug.

Vitable Easy hack

Relatable targeting mums and showcasing the connivence of Vitable/app. Showing it's a simple habit that is able to be done with busy lifestyles.

Activewear You Need

Try on Unboxing style showcasing the fabric, fit and colour.

Food

Youfoodz Real food for the real world

Showing the real chaotic moments we experience as mum with the 5pm routine & how Youfoodz solves the 'Whats for dinner' moment with quick simple and yum meals.

Family

Bubs N Bits Luxury Ball Pits

Showing the product in the home, setting it up and shots of your child playing in the ball pit. Quick ad style ugc video.

Wellness

KIN Haircare Postpartum Mums

The aim was to take the customer on a journey showcasing the problem & solution of my own postpartum hair journey while visually showing the steps in which to use Kinessence hair care. It had great success and is now used in their advertising.

Service Business

Bronzite Where The Good Brows Live

UGC style of beauty service in the Hills district. Showcasing the process, the expertise of the business owner and the home studio.

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