Charlie Wilson

Constant Contact - Video 1

Small business owner POV

Constant Contact - Video 2

Small business owner POV

Service Business

Creator Flow - NZ & Aus Agencies

The brief was to create a video targeted at agencies, positioning Creator Flow as a faster, easier way to source and manage UGC. I focused on the usual pain points like slow turnaround and messy communication, then showed how the platform simplifies everything with vetted creators, fixed pricing, and quick delivery. I used a curiosity-driven hook and kept it really natural and easy to follow so it feels relatable but still highlights the key benefits.

Constant Contact - Video 1

Small business owner POV

Constant Contact - Video 2

Small business owner POV

Service Business

Creator Flow - NZ & Aus Agencies

Wellness

CoreLab Creatine Gummies

I focused on showing how Corelab gummies are an easier upgrade from regular creatine powders, highlighting that they’re sugar-free, vegan, halal, and made with clean ingredients. I also included key benefits like no bloating, no mixing, and how convenient they are to take daily. The tone was kept natural and genuine, like I’m actually using and recommending them, with a soft, non-pushy call to action at the end.

Wellness

Hydrotech- Showcase

I was briefed to create an authentic, aesthetic unboxing video showcasing the Hydrotech hydrogen water bottle’s features and benefits. Its energy boosting effects, double layered glass design, and protective neoprene sleeve. I used the script as a guide to film an influencer style unboxing video/voice over. I followed the client’s visual direction. Mixing POV shots, product close ups, and lifestyle framing to create a flow that felt organic yet informative. The final video will be posted on Instagram Reels, TikTok, and Meta Ads. Optimized for short-form engagement and sales.

Wellness

80% of Kiwis are dehydrated

I was asked to create an engaging short form video that educated viewers on dehydration while introducing Hydrotech as New Zealand’s first independently verified hydrogen water bottle. The goal was to make it feel informative yet conversational, with a strong hook and clear CTA. The script was filmed as a direct to camera video + POV shots with educational and lifestyle elements to drive product awareness. Posted on Instagram Reels, TikTok, and Meta ads. The video delivered strong engagement and high retention thanks to the educational hook :)

Wellness , Food

Innerbloom Protein Coffee

This brief is aimed to target busy 25–45 year olds who want a convenient alternative to sugary coffees or snacks. The tone is confident, casual, delivered like honest advice from a friend. The content is intended to feel like a natural part of my daily routine, showing how Innerbloom is used as a pick me up when that 3pm slump hits.

Technology

Coinflip ATM- Cash to Crypto

This campaign is for everyday Aussies and Kiwis who are curious about crypto but want a simple, secure way to start without complicated exchanges. The content is intended to feel real & relatable while sharing my genuine experience without a script. The goal was to show how CoinFlip makes crypto easy, highlighting privacy, convenience and the ability to both buy and sell crypto. I explained the process in simple terms and in my own voice. My tone is authentic, educational but friendly & trustworthy. Showing how integrating crypto into everyday life can be easy and empowering.

Wellness

60 day skin transformation

This brief was a results focused storyline centred on repairing a damaged skin barrier using hydrogen water. The script was for a UGC style testimonial, showcasing a 60-day personal transformation and highlighting how integrating a Hydrotech hydrogen water bottle into my daily routine improved hydration, reduced inflammation, and visibly revived my skin. The content was produced for TikTok, Instagram Reels, and Meta ads.

Wellness

Hydrotech - Gift Idea Unboxing

This brief was a gift focused narrative centred around choosing the Hydrotech hydrogen water bottle as the perfect practical Christmas present. It was intended to feel personal and relatable by using a real scenario, naturally highlighting the product’s everyday benefits. The video was produced for TikTok and Instagram Reels and Meta ads. I walked viewers through the Black Friday offer, the free gifts included, the total savings, and the convenience of getting Christmas shopping done early to avoid shipping delays.