Charlie Wilson

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About

Heyyyy! I’m Charlie :)) I enjoy creating content that blends all things fitness, fashion, lifestyle, and food. I aim to share an authentic, uplifting perspective on staying active and healthy all while looking cute and livingggg! (with plenty of personality of course) :33

Capabilities

Showcase work

Service Business

Creator Flow - NZ & Aus Agencies

The brief was to create a video targeted at agencies, positioning Creator Flow as a faster, easier way to source and manage UGC. I focused on the usual pain points like slow turnaround and messy communication, then showed how the platform simplifies everything with vetted creators, fixed pricing, and quick delivery. I used a curiosity-driven hook and kept it really natural and easy to follow so it feels relatable but still highlights the key benefits.

Wellness

CoreLab Creatine Gummies

I focused on showing how Corelab gummies are an easier upgrade from regular creatine powders, highlighting that they’re sugar-free, vegan, halal, and made with clean ingredients. I also included key benefits like no bloating, no mixing, and how convenient they are to take daily. The tone was kept natural and genuine, like I’m actually using and recommending them, with a soft, non-pushy call to action at the end.

Other

Camelile Razor

This brief is aimed to target women struggling with irritation from shaving. The brief and example video requested a casual direct to camera video with minimal overlays. The tone is confident, casual, delivered like honest advice from a friend.