Fiona Carey

Showcase work

Other

Come and Make a Photobook with Me

The purpose of this video was to advertise Journi Print's photo books while outlining how easy the process was, reducing any resistance from the consumer. The start of the video targets people who have been travelling while also intriguing people who have a full camera roll (an increasing factor nowadays, especially amongst Gen-Z and Millennials). The structure was intentionally planned to generate curiosity ("wait till you see the cool things that a Journi Photobook includes") with a payoff later in the video to ensure retention rates.

Hello! I'm Fiona

Hi! I'm Fiona, a 27 year-old woman from England living in Perth. My background in marketing has given me hands on experience with content creation both in agency and in-house, so I like to think I know a bit about how to make the whole process seamless. I love all things travel and beauty and cannot wait to get creative working on more brands.

Family

Spending Quality Time Going Through our Memories Together

The purpose of the video was to inspire others to turn their memories into a photobook to keep forever and share with their close family and friends. As someone who has been traveling and moved away from home, I wanted to really focus on the emotional side and use a mixture of footage - in person and on video call - to show the connection the photobook can bring, no mater the distance. The hook "If you want to make your loved ones cry, this is the perfect gift" was used to both shock and intrigue the audience into watching on to see whats in the parcel.

Showcase work

Other

Come and Make a Photobook with Me

Hello! I'm Fiona

Family

Spending Quality Time Going Through our Memories Together

Wellness

New Product - The Active Cleanser

Scott + Sullivan launched a new product - The Active Cleanser - which was primarily aimed at oily skin types. To communicate this, I made sure that this was mentioned in the first few seconds of the video to ensure that it reached the right audience. Anyone who was struggling with oily or acne prone skin would then be keen to watch on for the answer to their problem. The client wanted the key ingredients to be mentioned for the skincare gurus to see, so I made sure to also include the benefits of these for the more inexperienced viewers to understand.