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Come and Make a Photobook with Me
The purpose of this video was to advertise Journi Print's photo books while outlining how easy the process was, reducing any resistance from the consumer. The start of the video targets people who have been travelling while also intriguing people who have a full camera roll (an increasing factor nowadays, especially amongst Gen-Z and Millennials). The structure was intentionally planned to generate curiosity ("wait till you see the cool things that a Journi Photobook includes") with a payoff later in the video to ensure retention rates.
