@fitzintothefamily
Hi, I’m Amy, a working mum of two, teacher and the creator behind Fitz Into The Family. I create relatable, natural UGC that feels like a recommendation from a friend, not an ad. My content centres around real family life, parenting, home, food, fitness and the products that genuinely make busy family life easier. I love creating engaging, story-led videos that showcase products naturally while connecting with everyday parents. I’m comfortable with talking-to-camera, voiceovers, product demonstrations, lifestyle content and authentic family-focused storytelling. My goal is simple: create content that feels real, looks great and makes people stop scrolling.
Created a relatable UGC-style video showcasing how the Stassh Society bag replaces my work bag, laptop bag and lunch bag with one stylish, functional solution. I highlighted the practical features by talking-to-camera, focusing on how it fits seamlessly into a busy working mum’s everyday routine.
This is a raw, speaking directly to camera introduction. Hey, I’m Amy Fitz! I am the creator of Fitzintothefamily and I love to share what is working and not working in our busy lives. My content predominantly shares Mum hacks and routines that help with busy working and family life.
Lassi Family Experience & Product UGC Created an authentic family-focused UGC video after visiting Lassi and trying the products firsthand. The content showcased Lassi as a delicious, convenient option for families, with a focus on its high-protein offering and how easily it can fit into busy family life. We captured genuine family interaction and reactions to create content that felt natural, relatable and experience-led rather than like a traditional advertisement. The video combined lifestyle storytelling with product discovery, highlighting the taste, convenience and family appeal of Lassi while naturally communicating the high-protein benefits to parents.
Bitzee Aquarium UGC Created a playful, engaging UGC video showcasing the Bitzee Aquarium digital pet experience through authentic kid interaction. The video focused on demonstrating the product in action, including interacting with the aquarium, feeding and caring for the characters, discovering the different pets and highlighting the interactive features, while keeping the content natural, fun and visually engaging. The goal was to introduce the product in a way that felt like a genuine family discovery rather than a traditional advertisement, using real reactions and child-led interaction to show parents what makes the product exciting.
Hi, I’m Amy Fitz, creator of Fitz Into The Family. I’m a working mum, teacher and UGC creator sharing real family life, home hacks, affordable finds and everyday adventures. I create authentic, relatable content that blends storytelling, humour and practical solutions to help brands connect with modern families through content that feels natural, trusted and engaging.
Jessica Schembri
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Hi! I'm Theresa and I have been trusted by over 100 different brands to create high quality content. I love discovering new brands and…
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