Jessica Boag

Nail Concrete UGC

A cinematic, storytelling-led UGC ad that turns an everyday getting ready panic into a dramatic, relatable mini-film. Combining suspense, humour, fast-paced editing and detailed products shots this concept naturally showcases Nail Concrete's ease of application, realistic finish and everyday practicality, while keeping viewers entertained from start to finish.

SMILIE Sculpt & Lift roller

30 second video for organic and paid usage, created as a GRWM-style UGC demo . Showcasing the product in real life use whilst utilising the Brand's brief requirements and preferred hook-style. I created this video that ticked all the brand's boxes while still making it feel like me. Like I am telling one of my girlfriends over coffee. This deliverable was accepted instantly with no reviews and only positive feedback. This brand has over 70K followers on Instagram

Nail Concrete UGC

SMILIE Sculpt & Lift roller

Family , Food

Future A2 Protein Formula

30 second TikTok-style UGC video created from a detailed two page brief to suit the Chinese target audience (as this video will be advertised in China). With a focus on relatability and authenticity. The content was approached as a natural recommendation to a friend while still aligning closely with core brand messaging. I followed a structured storytelling format including a strong hook, product introduction, hands-on demo (showing the formula in use), and a lifestyle integration to highlight how the product fits seamlessly into everyday routines. The brief allowed for creative freedom within clear guidelines and the first deliverable met all requirements with no revisions needed (2 revision rounds were agreed if needed).

Minijumbuk - Sleep Better Range

40% off campaign currently being used for paid ads. The brand requested warm, authentic and premium feel that reflects the comfort and quality of MiniJumbuk. Natural light, neutral tones and genuine, lived-in moments. I created this video to correlate with their brief request and strategically made it feel relatable yet aspirational to the female target audience. A visual and problem-solution base hook was presented at the start to grab viewers attention followed by showcasing the products immediately after and creating that relatable "lived in feel" by unboxing and enjoying the product with the CTA voiceover at the end. The brand was so happy with the results and no reviews were required.

Technology

Pulse Charge Halo Speaker

UGC Tech video created to highlight this products features and show versatility. This video followed a structure of Hook ->Context/Product Info -> Demo -> Lifestyle Integration -> CTA The brief was to showcase the product in every day use, highlighting the 4 in 1 features and my genuine personal experience. It is currently being used by the brand for advertising purposes across their socials.

Technology

Pulse Charge Infinity

This UGC Tech video was created for the Infinity Pulse Charging Device. The brief given was primary direct-to-camera, show the product in use, mention key features and messaging points indicated by the brand whilst adding my own authentic spin to the content. I achieved this by Hook -> Product Introduction -> Demo/Key features & variations -> CTA whilst adding my own flare & personality throughout the content to optimise viewer retention.

QUIT IT - Nicotine free air inhaler

30 second organic video strategically created to relate to an audience in a way that makes them feel part of the story, not watching an ad. The creative brief was designed by me after noticing a gap in the brands current ad library for non-influencer, non judgemental content that identifies why people vape and an alternative solution (air inhaler) as a method to allow them to quit, whilst still keeping the ritual they enjoy. The content structure followed Hook -> Relatable problem -> Solution (Product integration and benefits) -> Soft CTA.

Introduction video

Hi! I am Jessi. It's nice to virtually meet you :) In this video you will find out a little more about me, who I am and what I offer as a UGC creator.

Wellness

MYLK FAT Tallow Balm

The client brief requested a 30-second video made up of three 10-second clips with no audio/ visuals only, with a strong focus on simplicity, clarity and showing the product being used naturally in everyday life. I structured the video around a full day to demonstrate versatility and real-world use: a morning routine showing balm application at the start of the day, a midday moment while heading out to work, and a relaxed evening wind-down. Each clip was filmed in natural light, in a different location and outfit, to keep the content feeling realistic and effortless rather than staged. To highlight the product's multi-use functionality, I focused on applying the balm to different areas across the clips - face, lips and hands - clearly showing texture, movement and absorption. The final video is visuals-only, calm, and minimal, with the product remaining the hero throughout.

Style

Glow Studio Co Gym Towel

Created a 15 second UGC-style ad for Glow Studio Co showcasing their premium gym towel designed to elevate everyday workouts. Their brief focused on highlighting the towel's luxe minimal aesthetic and incorporating natural use. The video follows a short-form ad narrative: a strong hook addressing basic gym towels ruining the aesthetic, followed by visual product shots demonstrating texture, functionality, and styling in a gym setting. The tone is aspirational yet relatable, targeting woman in their late 20s-30s who value elevated, intentional fitness essentials

Technology

Calm K9 Pro Training Device

Authentic, conversational UGC-style video of me using the Calm K9 Pro Device in a real-life setting with my dog. I demonstrate how I use it during moments of overexcitement or distraction and explain the benefits in a relatable, engaging way. The client's focus was to drive sales and I think I accurately encouraged this in my CTA whilst not coming across as overly salesy or pushy.