JOHN GUANZON

About

I’m John, a Filipino-Australian creator and dad of three based in Sydney. By day I lead social content for global brands, by night I’m shooting real family chaos, food, travel and feel-good lifestyle moments. I specialise in UGC that feels like a mate’s recommendation, not an ad, with a strong focus on TikTok and Reels. I’m comfortable featuring my partner, kids (2–12) and car, and I’m used to working from briefs, hitting deadlines and turning ideas into scroll-stopping vertical video.

Showcase work

Adventure

Tuft & Craft Vlog

Tuft & Craft Chippendale invited me into their studio to experience a beginner-friendly tufting workshop and share it with my audience. I filmed a vlog-style recap of the full experience, from choosing my Eevee design and colours through to tufting, trimming and backing the rug. I then edited it into a vertical video with a relaxed voiceover, answering common questions about how it works, how long it takes and what to expect on the day, with a clear “save this and book a session with friends” style CTA. The content was posted organically on my TikTok as a UGC-style review to drive awareness and consideration for the studio.

Technology

Casetify Unboxing

CASETiFY sent me a selection of their new phone cases featuring the latest artist designs and briefed me to create a fast, trend-led unboxing for TikTok. I shot a snappy vertical video using a trending sound, showcasing the different artworks, textures and details in quick cuts, plus close-ups of how the cases look on my phone. The edit focused on aesthetic shots, satisfying transitions and simple on-screen text to highlight key features (protection, design, swap-ability), ending with a clear “which one should I use first?” style CTA to drive comments and saves. Posted organically on my TikTok as native UGC content.

About

Showcase work

Adventure

Tuft & Craft Vlog

Technology

Casetify Unboxing

Food

McDonald’s Minecraft Unboxing

McDonald’s gifted me the complete McDonald’s x Minecraft Happy Meal toy set and briefed me to create a TikTok-first UGC unboxing that would drive hype and awareness for the new promotion. I scripted, shot and edited a POV unboxing on my personal TikTok, walking through each toy in the set and showing how they work together, with simple on-screen hooks and a “collect them all while they’re out” CTA. The video was posted organically on my channel and generated close to 500,000 views and over 10,000 engagements (likes, comments, shares and saves), with strong excitement from parents and Minecraft fans about grabbing the Happy Meal toys.