Havess Melbourne
Brief: showcase the product, creative hook and direct CTA, showcase using the product and mention ingredients and potential benefits.
@kimberleycontentcreations
I am a 34 year old content creator and influencer from Sydney Australia. creating content is my passion and I have had many of my posts go viral. I have over 16k engaging followers on TikTok and my account is growing daily. I have worked with over 50 brands, all with 5 star reviews. I know my stuff! I love the endless possibilities content creation gives me. I enjoy editing and sharing my content with the world. My main focus when creating is to convey, connect and convert. As a small business owner for more than a decade I understand to be successful I need to be the ultimate marketing strategist and I use this strategy as my primary focus to attract and engage with my audience.
Brief: showcase the product, creative hook and direct CTA, showcase using the product and mention ingredients and potential benefits.
Brief: B-roll preferred voice over, talk about product, showcase product and create an engaging hook and CTA. Brand was stoked with final results
I was given complete freedom for this content as long as there was a clear CTA and Hook. The brand was wrapped with the final product.
Paid collab. A-roll footage of me directly speaking to the camera/viewer. Following a direct script word for word adding my tone and enthusiasm to it. Aim was to convince the Australian public to donate organs to help others and showing them how they do it with a direct CTA.
Brief: b-roll, voiceover, needed a photograph with me holding the product within the content, needed to outline the products benefits with preferred language “supports and helps” and refrain from words like “cured”. I needed to mention how the product has benefited me and my health and finish with a clear CTA.
I am very passionate about content creation. I am very confident in front of the camera. This video outlines how i can use my editing and self produced skills to add a sense of authenticity to my UGC. I filmed this content using my camera, tripod with multi function lighting and multi Height adjustments and POV shots so the viewers can get a clear image of me making the matcha and it gives them a sense of perspective. This particular type of b-roll content is voice over generated as i wanted to talk to the audience not “at” them. This is engaging and creates a sense of 'I want to buy that product now" which in turn is my ultimate goal.
Capturing the moment Krispy Kreme turns 22. I needed to showcase myself entering a Krispy Kreme store (as the promo is only valid in-store) and I needed to create a b-roll voice over highlighting how the viewers can claim their free doughnuts on a specific date
The brief I was given for this content was to create a testimonial-style, talking video content that feels personal, relatable, and speaks directly to women with acne-prone, sensitive, or mature skin. I needed to clearly mention the ingredients and why this foundation worked for me, how it felt and looked on my skin, and what makes it different from others I have tried. I also needed to do a comparison shot. No makeup to begin with then show the after. Natural lighting.
Brief was to showcase my car, me, the product (both on its own and with me holding the product), a demo using the product and explaining how to use it, give at least 2-3 facts about the product.
The Brief for this particular campaign was for me to create an explanation/tutorial/awareness video addressing the audience the benefits of Methylene Blue. The instructions of the video itself was quite minimal and i had complete creative control as to how i was going to talk about the product and the authenticity of the product. I chose to make the setting in my kitchen as that would most probably be where the buyer/consumers will be making the supplement so it gave the initial sense of authenticity. I also decided it would be a great Hook to address how the product is lab tested and to tell the audience that this particular product has all the necessary testing to prove its authentic. I decided to add in a tutorial on how to consume the product and to finish it off with a cheers so the audience gets the feeling of friendliness. My number one priority when creating UGC is to build trust with my audience so as i was giving complete control over how my video was going to be i felt like this was a perfect time to build that trust, with no scripts, no affiliate codes, no pressure to make sales with discounts etc. This video simply was a mum talking to her audience about a supplement that she feels has helped her.
Brief was to do a UGC style video that included, unboxing and showing contents, educational facts about the product, before and after shots, demo of the shower head in use, B-Roll, voiceover and designed to potentially use as a reel type also as advertising.
To create b-roll UGC showcasing how a delonghi coffee machine can change everything.