@laramurrayugc
Sydney-based UGC creator and brand-side social media manager with a background in advertising and consumer psychology. I create scroll-stopping content for lifestyle, wellness, pet, and home brands, bringing both a creator’s eye and a strategist’s brain to every brief. My content is designed to convert, not just look good.
Uncle Reco partnered with me to create seasonal UGC highlighting their personalised shirts as meaningful, standout gifts. The content positioned the product as a thoughtful and fun option for your special someone, combining emotional storytelling with a clear gifting angle.
UGC Content promoting the Remedy immunity shots.
A testimonial about a book to raise awareness and intrigue.
Pawfect Pawz provided a structured script for this UGC ad, which I followed closely while maintaining a natural, relatable delivery. The video highlights the common struggle of at-home nail trims and positions their nail grinder as a calm, stress-free solution.
NielsenIQ partnered with me to create educational UGC demonstrating how their app works and simplifying the sign-up process. The focus was on demystifying the platform with a bit of humour in there too.
Gimi Gels briefed me to create a problem–solution style video highlighting a common pain point their product solves. I developed a relatable hook, positioned the struggle clearly, and demonstrated how Gimi Gels delivers an easy, effective solution.
Youfoodz partnered with me to create UGC highlighting the convenience and flavour of their ready-made meals. The content showcased the time-saving benefits of having fresh meals ready in minutes, while emphasising taste through authentic reactions and close-up food visuals.
Prime Video invited me to their influencer event to make content in order to create hype around the actual public event the following day.
Created content for Strapsicle to support the launch of their Neon range.
