Christmas Gifting
Brief: "We'd love to push the gifting angle over Christmas, so perhaps a sit-down video with you talking directly to the audience while holding/showing the pans. They make a pretty special gift that will last for generations, can be handed down as an heirloom, come with a multi-century warranty, each pan is date stamped, etc. Could also talk about moving away from toxic synthetic cookware, and towards forever-renewable cookware."