Lauren Geary

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About

I’m a mum of three based in the Wollondilly region of New South Wales, just outside Sydney. I create real, relatable UGC grounded in everyday life, with a focus on authentic lifestyle content that feels natural and trustworthy. My content style includes talking-to-camera testimonials, voiceover-led lifestyle videos, and problem-to-solution storytelling designed to perform well across paid ads and organic social platforms. I prioritise clarity, warmth, and believability over overly polished or scripted content. I have experience creating UGC for both family and lifestyle brands and I’m comfortable working to a brief, incorporating key talking points, and delivering ad-ready content. Gear & Setup: -DJI Osmo Pocket & mic -iPhone -Natural lighting setups -Clean, minimal home environments -Basic editing for TikTok & Reels I create content optimised for TikTok, Instagram Reels, and paid social usage.

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Family

Jack & Jill Tooth Sparkles

This UGC style video was created for Jack N’ Jill Kids and filmed as part of a real life morning routine with young children. The brief was to create a relatable, parent led ad that addressed a common pain point for parents, making tooth brushing fun and stress free, while showcasing the product in everyday use. The video follows a clear ad structure with a hook, problem, and solution, using natural voiceover and lifestyle footage to keep it authentic and trust building. Jack N’ Jill Kids chose to run this content as a paid advertisement on Instagram, and it was also suitable for organic social use.

Wellness

Collagen Co Super Beauty Greens

This UGC style video was created for The Collagen Co and focused on integrating the product into everyday life as part of a simple wellness routine. The brief was to create a relatable, lifestyle led ad that showed how the product fits naturally into a busy day. The video uses voiceover narration alongside real life footage, including preparing the drink, heading out with the pram, and taking it along on a walk with a friend. The content follows a clear ad structure with a hook, problem, and solution, while keeping the delivery natural and believable. The video was created for use across TikTok and Instagram Reels and was suitable for both paid social advertising and organic brand content.