Leah - Intro
Introduction to Leah, a 6+ year professional in UGC and Social Media Strategy.
@leahisabell
Hi, I’m Leah! A 27-year-old digital marketer and content creator based on the Gold Coast. With over 6 years’ experience, I specialise in creating high-quality, conversion-focused content and UGC for brands across travel, fashion, beauty, health, food, hospitality and entertainment. I’ve worked with brands including Disney, Red Bull, Batiste, Trojan Condoms, Magnum Condoms and The Ordinary, and I shoot with professional equipment including a Sony ZV-E10, product photography setup, light box and drone.
Introduction to Leah, a 6+ year professional in UGC and Social Media Strategy.
Drone and UGC footage for Experience Gold Coast.
O&M Frizzy Logic video using my mini product studio.
UGC video for Pawezy, pet brand.
A story-led UGC concept designed to authentically position the gap year experience. Using a candid voiceover layered over banked travel footage, the video builds emotional resonance and trust while reflecting real-world exploration. Branded motion elements, including animated logos and signature colour accents, seamlessly integrate brand identity without disrupting the narrative — balancing authenticity with recognisable, polished brand presence.
A refined UGC unboxing designed to elevate the reveal of the new packaging. The two-handed “passing” moment subtly cues the gifting season, creating a sense of shared experience and anticipation. Shot with a luxury-yet-minimal aesthetic, the video hero’s the premium packaging, enhances perceived value, and positions the product as a gift-worthy must-have through intentional pacing, clean visuals, and tactile storytelling.
UGC concept developed for Pixie Wing, centred on creatively demonstrating the durability and functionality of both the ring keeper and chain. The idea highlights strength through intentional movement and close-up testing moments, reinforcing trust in the product while maintaining a clean, elevated aesthetic. Shot to balance practicality with visual appeal, the content positions Pixie Wing as both thoughtfully designed and built to last.
UGC commissioned for Warner Music, leveraging my platform @slayedonline on TikTok to deep dive into sombr and the resurgence of Indie Sleaze. The content blends cultural commentary with trend-led music discovery, positioning the artist within a broader sonic movement while tapping into nostalgia-driven storytelling. Designed to feel native to TikTok, the video builds credibility, sparks conversation, and drives organic engagement through an informed, creator-led perspective.