Aztetic World UGC Campaign
Created a UGC-style paid social ad for Aztetic World targeting professionals considering a career change, opening with a strong niche-specific hook to immediately capture attention. The brief focused on positioning the academy as an accessible pathway for professionals ready to explore a new career direction. The video followed a clear direct-response structure (hook → relatable pain point → solution → call to action) and was developed for Instagram and Meta placements to drive qualified leads.