Wellness , Other
Submit a claim with Fetch Pet in 3 easy steps
Created a short-form Instagram Reel for Fetch Pet Insurance focused on educating pet owners on how to submit a claim in 3 simple steps. The content used a real-life cost example ($4,000+ in vet bills) to ground the information in a relatable scenario, making the process feel simple and accessible.
The video was designed as a clear, step-by-step explainer while maintaining a native, engaging style through Bentley’s personal context.
Results:
The Reel achieved 3,462 views and reached 2,408 accounts, with 82.2% of views coming from non-followers — indicating strong discovery beyond the existing audience. It generated 158 total engagements (86 likes, 31 comments, 31 shares, 3 saves), with particularly strong sharing behaviour that contributed to expanded reach.
The content also drove meaningful conversation, with a high comment-to-like ratio (~36%), signalling active audience engagement and interest in the topic.