Valerie Lai

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About

Hi, I’m Valerie, a Perth-based content creator, mum to a curious baby, wife to Patrick, and dog mum to our corgi, Lumi. With over five years of content creation experience and a background in education, I specialise in producing authentic, story-driven UGC that resonates with modern parents. My content blends gentle parenting, Montessori-inspired play, and honest glimpses into daily mum life, the kind that builds trust and drives real engagement. I’ve worked with brands like Lovevery, The Night Owl, Paper and Bloom and Koala Eco, creating content that not only aligns with their values but also converts. I deeply understand how to craft videos that solve problems, highlight benefits, and feel like a trusted recommendation. Whether it’s baby gear, eco swaps, or mum essentials, I bring a calm, relatable voice that speaks directly to your ideal customer. If you're looking for content that’s thoughtful, engaging, and tailored to drive results, I’d love to connect!

Capabilities

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Showcase work

Introduction Video

My introduction video.

Family

Lovevery

I was asked to feature their 8-9 month old play kit and talk about how they are different to other toy companies

Family

The Night Owl

I was asked the show using the breast pumps in my everyday life.

Family

Paper and Bloom

I was asked to plant the baby milestone cards and feature my baby in it.