Adventure
Rydges WS Spring Campaign
For the Rydges World Square campaign, I created a playful and aspirational IG reel with the concept: "POV: You manifested a bit too hard... and now you’re living the suite life in the heart of Sydney."
The video taps into the popular theme of manifesting your dream life—something that deeply resonates with a young, fun-loving audience. Set against the backdrop of Rydges’ luxe suite experience, the reel creates a sense of whimsy and possibility, making viewers feel like their dream staycation is just one manifestation away.
The content performed strongly, achieving over 10,000 views and generating more than 20 direct lead requests, showcasing high engagement and real interest in the hotel experience.