Holi Lash (Growth) Mascara
Agent Nateur requested elevated, natural-feeling UGC showcasing the Holi Lash (Growth Promoting) Mascara. The content should reflect the brand’s clean, luxe aesthetic—highlighting effortless beauty and wellness from within. Key focus points included smooth mascara application, lash definition, and a subtle, buildable finish. The video was to follow a “real wear” journey—starting with application and showing how the mascara holds throughout the day, with no flaking or smudging. Bonus emphasis on vegan ingredients.