Sara De Pina

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@saracecreative

📍 Gold Coast✓ 0 approved jobs🗣 English

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About

I’m a Gold Coast–based UGC and content creator specialising in recipes & cooking appliances, beauty & skincare, and health & wellness, with a refined focus on delivering high-performing content across both organic and paid social.Alongside content creation, I work full-time as a Paid Media Content Coordinator, where I lead the creative strategy behind our paid social campaigns. My role includes planning and producing high-performing ad creatives, managing relationships with UGC creators from briefing through to delivery, and analysing performance data to continuously optimise content. Working in-house has given me a deep understanding of what captures attention, drives conversions, and delivers results across paid media. I'm passionate about turning everyday moments into visually compelling, scroll-stopping content that feels effortless, elevated, and authentic. By combining creativity with performance-driven strategy, I create content that not only looks beautiful but genuinely connects with audiences and helps brands grow. I create clean, aesthetic, scroll-stopping content that feels authentic and aligned with each brand’s identity. With a strategic background in social media, I approach UGC through both a creative and performance-driven lens, prioritising audience connection, engagement, and conversions.

Capabilities

WellnessHomeFoodTechnologyStyleOther

Find them on

tiktok: sara_cecreativewebsite: https://sarace-creative.my.canva.site/instagram: sarace_creative

Showcase work

Skincare Routine Example

This video was a video to be used for organic media use. It showcases how I use their products in my routine.

UGC Example - Cookware

This is a UGC example showcasing some beautiful cookware. I wanted to showcase the versatility and how easy the cookware is to clean.

UGC - Air Fryer

The brief was for a UGC video to showcase the Air Fryer from Crumble. The brief included the USP's to include and to show how the air fryer works.

Easter Campaign

Showcase Macro Mike's limited edition easter range including new protein flavours and baking mixes. Show the products being used, clearly show the new flavours and mention the Easter Sale + value of the Easter Mega Box.

Skincare UGC

Clearly showcase the products in clean, aesthetic lighting. Showcase yourself using the products and include the USP's.