Sarah Cumming

About

I’m a Brisbane-based content creator with 8+ years of experience in storytelling, creative direction, and short-form video production. I specialise in creating cinematic, emotionally engaging content across wellness, lifestyle, travel, and home/living products. My style leans into calm, elevated visuals with a focus on intentional living—whether it’s skincare, kitchen essentials, tech, or wearable brands. I love showcasing how a product naturally integrates into daily life through thoughtful, story-led content that feels both aspirational and authentic.

Showcase work

Service Business

Ring Making Workshop

The brief was to capture the full experience—from the intimate, hands-on process of crafting a bespoke silver ring to the calm, creative atmosphere of the studio. The goal was to showcase the workshop as a meaningful and memorable experience for visitors looking to try something unique. The final deliverables included a 25-second cinematic Reel and accompanying stills, designed to evoke emotion, spark curiosity, and inspire bookings. The video was posted on Instagram and TikTok, organically reaching over 20K+ views and driving multiple direct inquiries for future workshops.

Wellness

Boutique Glamping

This piece was created for Serenità, a boutique glamping escape in the country QLD. The brief was to visually capture the restorative essence of the stay—focusing on slow mornings, the natural surroundings, and the thoughtful design of the space. The aim was to position Serenità as a peaceful retreat for couples or solo travellers seeking stillness and reconnection. Deliverables included a 25-second short-form video and a selection of edited photos, showcasing the property’s features and sensory details. The content was shared on Instagram, receiving over 890k views, and 5k saves and 2.6k shares. Serenità collaboratively posted the video and used the piece to increase their following by 3k and encourage over 40 bookings.

About

Showcase work

Service Business

Ring Making Workshop

Wellness

Boutique Glamping

Service Business , Other

Blanc de Blanc Encore Campaign

The brief was to create a high-energy, engaging short-form video promoting Blanc de Blanc Encore.. The focus was on highlighting their group packages for hens nights, birthdays, and girls’ nights out, showcasing the show’s glamorous, cheeky, and unforgettable vibe. The content was produced for Instagram Reels and TikTok, with adaptations made for Facebook and Meta Ads. It was also shared via influencer collaborations and used in event promotion newsletters to boost group bookings.