Beauty UGC Example
I was briefed to create a short-form, scroll-stopping reel showcasing the visible glow and skin-enhancing benefits of Alpha-H products, with a focus on a natural, everyday routine. The direction was to keep the content authentic and relatable, aligning with my usual try-on/real-life style while subtly highlighting the product’s results. I created a 9:16 video under 30 seconds, combining lifestyle-style application shots with clean, minimal visuals to emphasise skin texture and glow. The tone was fresh, effortless, and results-driven rather than overly promotional, allowing the product to speak for itself through the visual transformation. The content was delivered as a raw asset for brand use and was suitable for paid and organic placement across TikTok, Instagram Reels, and paid social campaigns. The reel performed strongly in terms of engagement, with high completion rates and saves, and resonated with my audience due to its natural aesthetic and clear before-and-after glow payoff. It aligned well with current skincare trends favouring simplified routines and visible results.
