Intro
I’m a 40+ Perth-based content creator, social media strategist and mum of two with over seven years’ experience creating high-performing digital content for brands. I specialise in authentic, relatable UGC that feels natural, not scripted or salesy. With a background in health, fitness and wellness (I also run my own group fitness business), I love working with brands in activewear, supplements, skincare, beauty, food and lifestyle. I understand what converts because I’ve spent years behind the strategy, not just in front of the camera. My style is engaging, warm and trustworthy, creating content that builds real connection and drives results.