Wellness
Valentine Day Campaign
For this Valentine’s Day campaign with Oriental Tea Bath, the brief was to create content centred around self-care. Instead of the typical flowers or gifts angle, I positioned the product as a self-love alternative — “skip the flowers, run yourself or your loved one a tea bath instead.” The video demonstrated how to use the product in a simple, visually calming way while reinforcing the self-care message. It was used for seasonal social content, and the client loved the execution — which led to them locking in additional content with me.