Thin Yupar Swan

Valentine Day Campaign

For this Valentine’s Day campaign with Oriental Tea Bath, the brief was to create content centred around self-care. Instead of the typical flowers or gifts angle, I positioned the product as a self-love alternative — “skip the flowers, run yourself or your loved one a tea bath instead.” The video demonstrated how to use the product in a simple, visually calming way while reinforcing the self-care message. It was used for seasonal social content, and the client loved the execution — which led to them locking in additional content with me.

Negative Hook - Ad

For this project with Vivaia, the brief was to create high-converting UGC specifically for paid boosting, with a strong scroll-stopping hook. The client wanted something bold, so I used a negative-style hook to immediately capture attention and drive curiosity in the first few seconds. The video focused on clearly communicating the product’s key benefits in a natural, platform-native way. It was used for paid social boosting across short-form platforms, and the client was very happy with the performance and overall results of the campaign.

Valentine-Day Campaign