Lash Serum campaign
The brief requested talking to the camera Before & After style of a UGC video that include the product in use.
@thecreatica
The brief requested talking to the camera Before & After style of a UGC video that include the product in use.
I was given a full creative freedom to create this video. My idea was to show how the product is an essential part a chore we all normally do on a daily basis and how it makes that chore to be complete.
This video is being used organically with invitation to collaborate from my Instagram account and the brand’s account. Was given a brief that asked to speak account the ingredients of the products, what they do to my skin and why they are so good.
I was asked to provide only raw footage but I have created a video for them, just to be a little extra. The brief asked to explain what the product is used for, why it is good and to show it is best to use while going to bed. Video is being used organically on Wella’s social media pages.
Hi, I’m Chen! I’m a 33-year-old Byron Bay girl, with an unmatched passion for content creation and marketing that truly stands out. Let me bring some diversity into your brand’s aesthetic with my bubbly accent and authentic personality, which will engage with a broader audience who will relate to what I will create for you. Let work together and bring your vision to life!