@ugcbyabbie_
Hi, I’m Abbie, an Australian-based UGC creator specialising in beauty, skincare, lifestyle and travel content. I create authentic, high-converting videos and photography that help brands build trust and connect with their audience. From talking-head testimonials and product demos to aesthetic lifestyle content and travel storytelling, I focus on creating content that feels native to social media while delivering results. I’m passionate about building long-term relationships with brands and consistently delivering high-quality creative assets on time.
Organic travel UGC showcasing The Star Gold Coast through cinematic lifestyle footage, room highlights and destination storytelling. Created to capture the guest experience and showcase the hotel’s luxury amenities in a way that feels authentic and inspiring for social media audiences.
Paid UGC campaign for Lash Originals showcasing the lash serum through premium close-up product shots and aesthetic lifestyle visuals. Created to highlight the product’s application and key features using engaging, social-first content suitable for organic and paid advertising.
Gifted UGC collaboration for Retreat Yourself featuring a talking-head hook followed by aesthetic lifestyle B-roll showcasing the products within the wellness gift box. The content focuses on the common pain point of making time to unwind, positioning the products as part of a relaxing self-care routine.
Gifted UGC campaign for Kmart’s fragrance collection featuring a talking-head hook, in-store product footage and trend-led editing. Created to showcase the fragrance range through authentic storytelling, engaging visuals and social-first editing techniques designed to capture attention and encourage product discovery.
Paid UGC campaign for Evolu featuring an authentic skincare routine with natural lifestyle visuals. Created to showcase the product in an everyday setting while highlighting its benefits through engaging, social-first content suitable for organic and paid use.
A paid UGC campaign for CASETiFY featuring lifestyle-focused content that showcases the phone case in a natural outdoor setting. Created with engaging product-focused visuals and aesthetic lifestyle shots to highlight the design and everyday use while remaining native to social media.
A UGC testimonial for Saint Cobes featuring an authentic first impression of the discovery set, combined with lifestyle B-roll showcasing the fragrances and selecting my favourite scent. Created to build trust through genuine product experience and aesthetic visuals.
Hook-led UGC created for Hero Cosmetics featuring a satisfying visual opening to capture attention, followed by engaging product-focused shots that highlight the product in a natural, scroll-stopping way.
A short introduction showcasing my personality, content style and the types of UGC I create. This video demonstrates my on-camera presence, clear communication and authentic storytelling for beauty, lifestyle, travel and wellness brands.
An organic UGC product demo for Aerre Fragrances featuring aesthetic close-up shots, product storytelling and natural voiceover. Created to showcase the fragrance in an authentic, engaging way suitable for organic social media and paid advertising.
Travel UGC created as part of the GetYourGuide Creator Community, showcasing an immersive travel experience through engaging lifestyle footage and destination storytelling. Designed to inspire travellers, highlight the activity and capture authentic moments in a social-first format.
