1000 Hour - Dab on Hair Colour Concealer
Created UGC for 1000 Hour to showcase their Dab On Hair Colour Concealer, including an in-store visit to Coles to find the product, followed by a demonstration of how to use it at home.
@ugcjustineb
Hi, I’m Justine, a full-time UGC creator based in Northern Rivers, NSW. I’ve been creating content for almost 2 now and have been rated 5 stars by brands on CreatorFlow. I’ve earned badges like Content Pro, Brand Aligned, and Goes the Extra Mile, and I pride myself on being easy to work with reliable and my fast turn around times. I’ve worked across multiple different niches, I love that I am not locked into one niche and my content connects because it’s honest and down to earth. I’m a mum of 2 older kids, so life looks a bit different these days. It means I’ve got more time for creating, collaborating, and saying yes to the things I actually enjoy, like working with brands I believe in. Whether it's face-to-camera, voiceover, or B-roll, I know how to bring a product to life in a way that feels natural and real. Let’s make something that connects.
Created UGC for 1000 Hour to showcase their Dab On Hair Colour Concealer, including an in-store visit to Coles to find the product, followed by a demonstration of how to use it at home.
A fun husband and wife UGC video for Wif Perfume, where I blindfold my husband and put his sense of smell to the test to see if he can tell the difference between Giorgio Armani Sì and Wif Seductive Noir.
Husband and wife UGC created for Olive & Jet, featuring a conversational, problem-and-solution style video about their compression socks. My husband shares his experience working long days in construction, while we demonstrate how the product fits into his everyday work routine.
A relaxed, lifestyle-style UGC video for Roogenic Menopause Night Tea, focusing on the challenges of winding down during perimenopause and showing how the tea fits naturally into a simple evening routine.
A home lifestyle UGC video for Ezy Screens, featuring my husband installing a blockout blind behind our daughter's sheer curtains. The video shows a practical solution for blocking out the morning sun without losing the look of the sheers.
A problem-and-solution UGC video created as part of a 3-video package for Aussie Comfort Clinic, highlighting their honeycomb seat cushion as a practical option for more comfortable sitting and reduced pressure.
Create a 30 second video targeting Australian dog owners, especially women 40+. Focus on solving barking and behaviour issues using the Calm K9 Pro device. Show the product in action within the first few seconds, followed by key features and benefits. The tone should be relatable, calm, and confident, with a clear CTA aimed at driving purchase.
In this 30 second real-life snapshot, I show how I swapped caffeine overload for something that actually works. Just honest, relatable content from my everyday routine, a morning walk, a sachet of Hyro, and real results. Perfect for busy Aussies who need hydration support without the sugar crash, from tradies to tired mums, office workers to weekend warriors. This is how Hyro shows up in my everyday life.
This video was created for 1000 Hour to showcase three of their Christmas gift set options, all under $49. The brief asked for a clean, upbeat product showcase highlighting the value of each set, with a focus on simple gifting ideas for the holiday period. The content was produced as a 30–45 second vertical video and used across Meta platforms as part of their seasonal gifting campaign. The brand used the video for both organic and paid promotion to highlight affordable Christmas gift options.
This video was created for Coastal Crunch to showcase their gluten free, lupin-based granola. The brief asked for a simple, appetising demonstration of how to use the granola in a breakfast bowl, highlighting its higher protein and fibre content compared to traditional oat-based granola. The content features a step-by-step assembly of a yoghurt bowl topped with sliced fruit and Coastal Crunch granola, designed to emphasise texture, ease of use and nutritional benefits.
We’re aiming for authentic, native, and organic-style storytelling UGC. We’re not necessarily looking for a typical UGC video that lists out features and benefits - instead, we’d love to see a relatable, unique, and genuine way of getting our message across - without it feeling like a pitch. BE YOURSELF and keep it relatable to YOU! Show us how Archies fit into your lifestyle, where and how you’d wear them, and why others would too. We really value your creativity, so feel free to explore different approaches - face-to-camera shots, voiceovers, green screen, or any style that feels natural to you. Features & Benefits: Unmatched comfort, can wear them for days! Made from a single-cell foam that moulds to the shape of your foot profile the more you wear it! Single-piece design – no toe plugs = no blowouts Range of colours to match any outfit! Arch support designed by a Physiotherapist Minimal and sleek designed to look like regular thongs Product: It’s important to show the arch support and contoured footbed clearly in the shots. Please refer to the provided “shot list” for examples. Ensure product is clean and free of marks, especially light coloured pairs.
Target Persona Australian mum, late 30s to early 50s. Warm, relatable, practical. Speaks casually, like chatting to another mum about Christmas gifting frustrations. Tone is conversational, honest, and lightly humorous. Visual Direction Notes Setting: Film in your bedroom or your son’s bedroom. Natural daylight, warm and homely. Keep the space clean and real, not overly styled. Props: Ecoy sheet sets (in their drawstring bags). Gift wrapping supplies (ribbon, paper, scissors). Socks/jocks for the comparison hook if using Hook 1. Optional Christmas tree or décor in background for seasonal context Key Shots: Close-ups of the fabric to show softness. Pulling the sheets out of the bag. Spreading sheets across the bed. Holding two sheet sets to highlight the BOGO 50% deal. Gift wrapping moment for emotional appeal. Final clear shot of the product and on-screen offer text. Avoid polished studio lighting. Keep energy warm and with a knowing mum-to-mum tone.
Main Target: anyone on glp-1 medication journey (mounjaro/ozempic etc) Angle 1: Protein deficiency due to lack of appetite: Angle 2: Addressing the side affects ie tiredness, digestive etc Angle 3: Making the most of glp-1 journey ie glo_up_1 shake is easy to drink, Protein-rich 35g, highly nutritious etc Authenticity! Scroll stopping (but see briefing document)
Created a UGC-style direct response ad for PLUXE Pro Epil targeting women 40–65+. The video was shot in a natural bathroom setting with conversational delivery, highlighting the problem, solution, key benefits, and social proof in a relatable way. Content was designed for conversion while still feeling authentic and trustworthy.
Pretty straight forward video. I'm aiming for more of an older demographic so still keeping the same vibe of preventing shower falls and helping with blood circulation. But I want to work with some other hooks at the start of the video. I've created one hook that I feel will work well. Also I really love how you engage directly to the camera like you're talking to a close friend and concerned about their well being. Not a lot of UGC creators are like that. Sample hooks:"If you're over 40 and your feet could talk, here are 3 things they would be trying to tell you" "I’m dry, cracked, and need some love." I deserve more than 5 seconds of attention. Most people quickly rinse their feet and move on. But your feet do so much — they deserve more than a rushed shower routine.
I'm looking to get 1 short UGC video (around 30 seconds long) but with 3 different hooks for testing. I was given the script to read. The vidoe was to be filmed selfie style for the majority of the video.
I was given creative freedom with this video. I was sent The Footsie and a cheap knock off and was asked to do a short comparison video.
Created a 30-second UGC video for Waterdrop through Creator Flow, highlighting the struggle to stay hydrated in winter and how their sugar-free Microdrinks with natural extracts and vitamins make it easy and enjoyable. Content was shot in a wellness/lifestyle style with relatable storytelling and clean, aesthetic B-roll for TikTok and Instagram use.
Message/Content: I thought your idea “The Ultimate Cat Hideout Test” was great, and it shows that you already have an understanding of the bed design and an idea of how your cats will respond to it. If you do the unboxing when the cats are in an active mood you are more likely to see them playing and interacting. I've seen cats fight over their chance to use the bed, and have seen a jealous cat smash the other cat inside the bed. There's a lot of potential to capture humor in your film. Features I hope to highlight or demonstrate: the bed is lightweight and flexible the bed has two holes, see the cats using them ( anything that surprised you.
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