Creator Flow Launches in New Zealand: Expanding UGC for Brands, Agencies & Creators

May 2026 marks an exciting new chapter for Creator Flow as we officially expand our marketplace into New Zealand 🇳🇿 Over the years, New Zealand has already been part of our journey. Many creators and brands from across the country have already been using our platform to collaborate, create, and deliver content that drives real results. Because of that momentum, this expansion felt less like entering a new market and more like strengthening a relationship that already existed.

We’ve always admired the creativity, authenticity, and strong creator community coming out of New Zealand. We’ve seen firsthand how Kiwi creators have helped brands build content that not only looks good but performs across paid media, social campaigns, and creator-led initiatives.

As Creator Flow continues to grow, we wanted to build a stronger local presence with more tailored solutions designed specifically for New Zealand brands, agencies, and creators. The goal is simple: make it easier for businesses to access creator-led content and give creators more opportunities to grow meaningful partnerships.

Growth That Created the Opportunity

This expansion comes at an exciting stage in our journey. Over the last year, Creator Flow has continued to scale rapidly:

[li indent=0 align=left]200%+ Year on Year growth through 2025[li indent=0 align=left]50%+ Quarter on Quarter growth entering 2026[li indent=0 align=left]2,000+ brands and agencies onboarded[li indent=0 align=left]Increasing repeat usage from both brands and creators While growth numbers are important, what matters more is what they represent. They tell us that more brands are seeing creator-led content as a long-term strategy, and more creators are building recurring opportunities through the platform.

Why New Zealand, Why Now?

The opportunity for creator-led content in New Zealand is already here. Consumer behaviour continues to shift towards content that feels authentic, relatable, and community driven. Traditional advertising is evolving, and creators are becoming a core part of how people discover products, learn about brands, and make purchasing decisions.

The numbers reinforce that shift:

[li indent=0 align=left]New Zealand had 4.14 million active social media user identities in early 2025, representing 79.1% of the country’s population  [li indent=0 align=left]Internet penetration in New Zealand exceeds 96%, making it one of the most connected digital markets globally  [li indent=0 align=left]More than 82% of New Zealand internet users actively use social media platforms, creating a highly engaged digital audience for brands and creators  [li indent=0 align=left]Kiwis spend an average of 2 hours and 3 minutes per day on social media, highlighting the increasing importance of content-led discovery and engagement   These aren’t just digital statistics. They represent a broader change in consumer behaviour.

People increasingly trust content that feels real. They engage with creators who reflect their lifestyle, values, and experiences. For brands, this creates an opportunity to move beyond campaigns and build ongoing creator ecosystems that drive both awareness and performance.  

The New Zealand Creator Community Is Already Thriving

Today, we already have more than 70+ New Zealand creators on the platform producing incredible UGC content for brands and agencies.

Some of the creators already making an impact include:

[li indent=0 align=left]Tracy Minnoch[li indent=0 align=left]Michelle Davis[li indent=0 align=left]Bronwyn Jahnke[li indent=0 align=left]Johanna Scholz[li indent=0 align=left]Charlie Wilson These creators, along with many others across New Zealand, have already played an important role in helping brands create content that resonates with audiences and drives performance.

Looking Ahead

We’re incredibly proud of the team that made this expansion possible and grateful to the creators, brands, and agency partners who continue to support our vision.

This is just the beginning.

We’re excited to deepen our presence in New Zealand, create more opportunities for creators, support more brands and agencies, and continue building a marketplace designed around content that works.

Ready to join us?

creatorflow.co.nz