Wellness
Luthri athletics - Nasal strips UGC AD
Created a UGC-style ad for Lúthri Athletics promoting their nasal strips. The video follows a classic hook-problem-solution-CTA structure Hook: creates open curiosity loop while addressing the pain point of low energy Body: reframes the issue as a breathing problem, this re organises the problem and positions Luthri nose strips as the solution CTA: Pattern interruption, interrupts the pattern of 'my breathing is fine', the idea is that people will now see themselves as someone who is breathing sub optimally and therefore purchases the nose strips