Antonie Ng

AMPX - eBike Conversion Kit

For this project, I partnered with AMPX, an Australian e-bike conversion kit brand, to create an explainer-style UGC video that walked viewers through the product benefits, ease of installation and real-world performance. The brief was simple but high-impact: drive interest, enquiries,and DM conversations so the brand could convert warm prospects into buyers. The video was used across AMPX’s TikTok and Instagram accounts as part of their organic and paid social strategy. The goal was to build trust by showing a real person using the kit and answering the questions their audience was already asking. The content performed strongly on TikTok with solid engagement and audience retention. As of October 2025, the video has generated: • 37K+ views • 1,617 likes • 60 comments • 114 shares • 213 saves Most importantly, the video achieved the campaign’s core objective: it drove a noticeable increase in DM enquiries and email questions about the product. It helped AMPX address buyer objections, warm up hesitant customers and spark more conversations from people considering an e-bike conversion kit. This UGC piece became a valuable asset for the brand, giving them a clear and relatable testimonial-style video they continue to use for ongoing engagement.