Cat Matthews

Wellness

Skincare - UGC

Aiming to reach an audience who are experiencing problem skin, this UGC concept was to show how the product was the solution by connecting through the relatable emotion of embarrassment being overcome after using the product.

Home

Garden/Homewares - UGC

This problem/solution style video concept aimed to show the simplicity and effectiveness of the product. The hook aimed to engage an audience through the relatable struggle of keeping plants alive.

Technology

Product Demo/Unboxing UGC - Taaley Phone Case

The brief for this UGC was to be fun and natural with a focus of showcasing the product. The creative brief, scripting and video style concept was open to the creator (me).

Wellness

Skincare - UGC

Home

Garden/Homewares - UGC

This problem/solution style video concept aimed to show the simplicity and effectiveness of the product. The hook aimed to engage an audience through the relatable struggle of keeping plants alive.

Technology

Product Demo/Unboxing UGC - Taaley Phone Case

The brief for this UGC was to be fun and natural with a focus of showcasing the product. The creative brief, scripting and video style concept was open to the creator (me).

Wellness

Health Supplement - UGC

Problem/ Solution style video designed to engage an audience suffering from stress, anxiety and lack of sleep. The UGC concept aims to show how the product is the solution and how the viewer would benefit from using the product.