@chantellemakesugc
UGC creator based in Australia, specialising in authentic, high-performing short-form video. I create natural, relatable content that helps brands connect with real customers across fitness, lifestyle, wellness and everyday products.
UGC skit-style promotional video created for a retail sale campaign. This content uses a relatable scenario and light humour to capture attention while highlighting the brand’s 50% off promotion. Features strong on-camera presence, engaging storytelling, and a clear call-to-action designed to drive interest and conversions.
UGC try-on haul showcasing activewear through authentic product demonstrations and lifestyle-focused content. This video highlights fit, comfort, and design details while providing viewers with a realistic look at how the pieces wear and move. Features engaging on-camera delivery, product close-ups, and seamless transitions to maintain audience interest.
Product unboxing and first impressions video showcasing EasyPrep meal prep containers. This content highlights packaging, product quality, and key features through detailed close-up shots and authentic reactions.
Testimonial-style UGC featuring an authentic personal experience with the product and brand. This video focuses on building trust through genuine feedback, product education, and relatable storytelling while highlighting key benefits and overall user experience.
In-person review and experience-based UGC showcasing a retail destination through authentic reactions, venue highlights, and engaging storytelling. This video captures the customer experience from arrival to key attractions, using a mix of on-camera presentation and immersive b-roll to create an entertaining and informative viewing experience.
Testimonial-style UGC sharing a personal experience with sleep support products through authentic storytelling and relatable insights. This video focuses on building trust by highlighting product benefits, ease of use, and overall user experience in a natural, conversational format.
Lifestyle review-style UGC documenting an in-store shopping experience and first taste test of a new protein bar product. This video combines authentic reactions, product education, and engaging storytelling to showcase the customer journey from discovery to review. Features a mix of in-store footage, product close-ups, and genuine feedback to build trust and encourage audience engagement.
The brand asked for a short UGC-style video that shows the benefits and everyday use of their copper water bottle in a natural, relatable way. The goal was to make the content feel authentic and educational rather than overly promotional, so it fits organically on social media.
The brand wanted an engaging, aesthetic video that showcased their travel tracker as a must-have accessory for travelers. Their goal was to highlight its sleek design, practicality, and ease of use in a natural, lifestyle-driven way that would appeal to frequent travelers and content creators.
The brand wanted a fun, engaging unboxing video that showcased the phone case’s unique feature, doubling as a tripod, while keeping the tone authentic and aesthetic. Their goal was to highlight the convenience and versatility of the product for creators and everyday users.
This project was created for an Australian supplement brand launching creatine gummies. The brief required a 30–45 second Instagram Reel featuring an authentic try-on moment, natural first impressions, and conversational education around the benefits of creatine. The content needed to feel personality-led and organic, not scripted or overly promotional.
A clean, aesthetic UGC video featuring Swiish Mango Hydration + Electrolytes. Showcases the packaging, mixing process, and how it fits into a daily wellness and recovery routine after training.
Unboxing and first impressions
showcase new colourway collection
They were looking for natural, premium-feeling UGC that doesn’t look like a hard sell or a polished ad. Overall vibe • Elevated but real • Casual, confident, social • More “someone you trust at a gathering” than “brand spokesperson” Content style • Shot like real life moments, not staged ads
Their brief was for a casual car-style video promoting the new protein drinks. Think: • filmed in the car, natural light • very off-the-cuff, conversational vibe • grabbing or sipping the drink like it’s part of your normal day • no gym montage, no hard selling
Lifestyle UGC created to showcase a changing beach poncho in real-world use. The brief was to highlight how the poncho functions as an all-in-one towel and changing solution for beach days, making it easy to swim, change, dry off, and head straight home without bringing sand or water into the car.
They wanted try-on UGC that proves fit and comfort, not a styled swim shoot. The video’s job is to answer the unspoken question: “Will this actually fit my body and stay in place in real life?” Overall vibe • Natural, relaxed, confident • TikTok-style, not polished or model-y • Feels like someone checking themselves in the mirror before heading out
Showing how to use medicube overnight collagen mask.
Promotion of Black Friday deals.
The brand wanted high-energy, gym-focused content that showcased their supplements as part of a real fitness routine. Their goal was to highlight authenticity, performance, and lifestyle — showing how the products support strength, recovery, and everyday training.
The brand wanted an aspirational, travel-focused video that highlighted their suitcase’s design, functionality, and durability while keeping it visually aesthetic and relatable. Their goal was to position the suitcase as both a stylish and practical choice for modern travelers.
This video showcases a Bali Breakfast recommendation.
The brand wanted a relaxed, inviting video that showcased the Esplanade experience through authentic, aesthetic storytelling. They aimed to highlight the venue’s atmosphere, food, drinks, and social vibe in a natural and relatable way. I created a short-form UGC video capturing candid moments, warm lighting, and coastal tones to reflect the hotel’s brand identity. The final video delivered a “day-out with friends” feeling while maintaining a polished, on-brand look that aligned with their social media aesthetic.
