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Elissa Baker

Elissa Baker

Standard

@ebaker83

📍 Geelong✓ 1 approved job🗣 English

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About

Hey! I’m Elissa, an Australian UGC creator making content that feels real, sounds human, and actually converts. I create scroll-stopping, native-style videos for brands who want their ads to look like organic content. Not polished, overproduced commercials people skip in 0.2 seconds. My style is conversational, confident, and relatable, designed to feel like a trusted recommendation rather than a hard sell. Before stepping into UGC full-time, I spent 12+ years in eCommerce and digital marketing, so I don’t just “make videos” I understand hooks, retention, buyer psychology, and performance. I know how brands use UGC across paid ads, organic social, landing pages, and email, and I create with that end goal in mind. I specialise in: TikTok & Reels-first UGC Product demos & lifestyle integrations On-camera talking head content Service-based & app storytelling Hotel, travel & experience-led content Authentic reviews that build trust fast I’m especially strong at creating content for millennials and women 35–45+. Content that feels honest, grounded, and confident (with just the right amount of humour and edge). Brands work with me because I: Create content that feels native to the platform Understand what actually makes people stop scrolling Deliver clear, usable assets brands can plug straight into campaigns Communicate professionally and move fast If you’re looking for a creator who can bring strategy, personality, and credibility to your UGC, I’m your human! Let’s make content people don’t scroll past.

Capabilities

HomeTechnologyFoodStyleWellnessAdventureService Business

Find them on

tiktok: chameleonkandywebsite: https://elissaugcportfolio.my.canva.site/facebook: chameleonkandyinstagram: chameleonkandy

Showcase work

Nakie Recycled Tote Bag – Everyday Eco Carry UGC
Style

Nakie Recycled Tote Bag – Everyday Eco Carry UGC

This UGC video was created to showcase Nakie’s recycled tote bag as a stylish, practical everyday carry option, aligned with the brand’s sustainability and “leave nothing but footprints and memories” mission. The brief focused on highlighting: The tote’s eco-friendly recycled materials Versatility for daily use (errands, beach, casual outings) A relaxed, lifestyle-led feel rather than a hard sell The video was shot in a natural, minimal setting to feel authentic and relatable, with a mix of lifestyle footage and close-up b-roll to clearly show the bag’s size, texture, and usability. Usage & platforms: The content was designed for organic and paid placements across TikTok and Instagram Reels, with potential use in paid social ads and brand-owned social channels. Results: The video format aligns with high-performing lifestyle UGC styles used by sustainable outdoor brands, optimised for strong hook retention and clear product storytelling in short-form video.

Kind Bod | Spa-At-Home Ritual UGC
Wellness

Kind Bod | Spa-At-Home Ritual UGC

This UGC video was created as a sensory, spa-at-home style ad for Kind Bod’s Ritual Trio, with a focus on demonstrating how to incorporate the oat milk soak and clay mask into a calming self-care routine. The brief was to create native, lifestyle-led UGC that felt authentic and aspirational, highlighting both the sensory experience and the emotional benefits of a self-care ritual at home. The video combines B-roll with voiceover, showcasing product texture, application, and the overall ritual to build trust and encourage engagement. This content was designed for use across TikTok and Instagram Reels, suitable for both organic posting and paid social (Spark Ads) to drive awareness and consideration.

Calmerceuticals Marine Collagen – 30s Testimonial + Routine UGC
Wellness

Calmerceuticals Marine Collagen – 30s Testimonial + Routine UGC

This UGC video was created for Calmerceuticals to showcase their Marine Collagen supplement in a natural, relatable, and high-performing testimonial format. The brief was to highlight the key benefits "skin, hair, and nails" while keeping the delivery authentic, conversational, and slightly quirky. The video demonstrates a morning routine integration of the product, with B-roll of product use, skin, nails, and lifestyle context. The approach combines a strong hook, credible testimonial, product hero shots, and a clear call-to-action, all designed to engage the target audience of wellness-focused women aged 30–45. Platforms: TikTok, Instagram Reels, Meta Ads Usage: Paid social campaigns, organic content, and CreatorFlow whitelisting Results: Expected to increase product awareness, engagement, and conversion through a relatable and trustworthy influencer-style recommendation.

ADHD Life Hacks – Mini Countdown Timer Podcast-Style Ad
Technology

ADHD Life Hacks – Mini Countdown Timer Podcast-Style Ad

Brief: Create a short, authentic, podcast-style TikTok video featuring practical ADHD management tips, with a soft product integration. The content needed to be relatable, conversational, and suitable for a TikTok audience while showcasing the benefits of a mini countdown timer. Execution: The video features me answering a “listener question” about managing ADHD. I share my three top strategies: slow mornings, daily exercise, and using the mini countdown timer to break tasks into manageable time blocks. The product is seamlessly integrated as part of a natural daily routine rather than a hard sell. Platforms & Placement: TikTok, designed for high engagement and shareability, leveraging captions, casual framing, and a podcast-style presentation. Results / Intent: The video is intended to drive awareness and consideration for the mini countdown timer among ADHD audiences, increase click-throughs to the product link, and position the content as both informative and relatable for TikTok viewers.

PeriCalm UGC - Loss of Energy & Motivation
Wellness

PeriCalm UGC - Loss of Energy & Motivation

Brief: Create a 30–40 second UGC video for Calmerceuticals’ PeriCalm targeting women in their early 40s experiencing early perimenopause symptoms, specifically low energy and loss of motivation. The goal was to educate, connect emotionally, and demonstrate the benefits of PeriCalm in a relatable, authentic, and premium-feel video. Execution: Talking head-led storytelling with supporting B-roll accents Delivered in a soft, premium aesthetic inspired by Gisou, Ouai, Augustinus Bader, and Dyson Beauty Focused on a strong hook, emotional relatability, clear explanation of early perimenopause symptoms, and a natural CTA B-roll included lifestyle cues (morning routines, wellness rituals, subtle product placement) distinct from other videos for the brand Platforms: TikTok Instagram Reels Meta Ads (short-form social placements) Results / Intent: Designed to increase brand awareness, educate the audience, and drive consideration for PeriCalm The narrative builds trust by showing authenticity and relatability while highlighting product benefits naturally Optimized for high engagement through direct-to-camera connection and aesthetic visual storytelling

Dangerfield | Fun Try-On Haul & Outfit Styling
Other

Dangerfield | Fun Try-On Haul & Outfit Styling

For this brief, I created an authentic UGC-style try-on haul showcasing multiple Dangerfield pieces, including the Laneway Print Drill Overalls, Every Duck Has Its Day Skivvy, and the Never Mind the Denim corset top and jeans. The video features a casual unboxing followed by real-life outfit try-ons, styling each piece the way I would genuinely wear them day-to-day. The focus was on highlighting the brand’s bold prints, playful personality, and versatility without a hard sell, using a soft CTA to encourage viewers to explore the collection. This content is designed for organic and paid placement across TikTok and Instagram Reels, aligning with current high-performing fashion UGC trends that feel relatable, fun, and personality-led. This style of content can drive strong engagement, with viewers likely to watch through the try-on sections and positive sentiment around the prints and denim set styling.

Retinol Party Pack Pimple Patches - Pimples in your 40s UGC
Other

Retinol Party Pack Pimple Patches - Pimples in your 40s UGC

This video was a talking head review and demo of the MCO Beauty Retinol Party Pack Pimple Patches. The brief was to showcase the product in an authentic, educational style, highlighting how the patches look, how to apply them, and why they’re effective for blemish care. I spoke directly to camera to build trust and relatability, demonstrating real use and sharing my honest thoughts with a little bit of humour thrown in. The content was designed for multi-platform placement, including TikTok, Instagram Reels, and YouTube Shorts to capture high engagement across short-form audiences. The messaging focused on real results, simple application, and my personal experience with the product. This video helps drive awareness and consideration by educating viewers on a skincare product they may not have known about, while also showing it in action. On TikTok and Reels, this engaging format can increase watch time and stimulate comments and saves, contributing to stronger algorithm performance and brand visibility.

Who Gives A Crap: Toilet Paper Emergency Skit UGC
Home

Who Gives A Crap: Toilet Paper Emergency Skit UGC

For this UGC concept, I needed to create a short, skit-style video that felt humorous, relatable, and native to TikTok-style content, while clearly communicating the brand’s key benefits. I produced a comedic bathroom “emergency” skit, playing two characters to create a fast-paced, attention-grabbing scenario that resonates with women in their late 30s and 40s. The video highlights Who Gives A Crap’s eco-friendly toilet paper, fun branded wrappers, bulk convenience, and social impact (donating 50% of profits to help build toilets globally), while keeping the tone light, silly, and entertaining. The content is designed for use across paid and organic social platforms, particularly TikTok, Instagram Reels, and Meta placements, with a strong hook in the first two seconds to support performance in short-form video ads.

Virgin Australia – Gold Coast Sale TikTok UGC
Adventure

Virgin Australia – Gold Coast Sale TikTok UGC

The brief was to create a short-form UGC-style TikTok highlighting Virgin Australia’s Queensland sale, specifically flights to the Gold Coast. The focus was on a strong scroll-stopping hook, clear mention of the sale, and an authentic, relatable delivery that felt native to TikTok rather than overly polished or scripted. I created a 30-second talking-to-camera video filmed in a casual, at-home setting, supported by light lifestyle B-roll (packing a suitcase) to visually reinforce the travel intent. The video also included a screen recording of the Virgin Australia mobile website to clearly showcase the sale and booking flow, helping build trust and drive action. The content was designed for TikTok, with on-screen text, fast pacing, and a conversational tone to match successful airline and travel UGC ads currently performing well on the platform.

Calmerceuticals – Daily Collagen Routine UGC
Wellness

Calmerceuticals – Daily Collagen Routine UGC

This UGC video was created for Calmerceuticals with the brief to highlight how the product fits seamlessly into an everyday wellness routine. The focus was on presenting the collagen in a relatable, creator-led format that clearly demonstrated usage while keeping the tone natural, approachable, and trust-building. The content was filmed in a lifestyle setting and structured to feel organic rather than overly scripted, making it suitable for both organic social content and paid social advertising. The video emphasises simplicity, routine integration, and real-life use to support product awareness and consideration. This asset was designed for use on Instagram, with a format and pacing optimised for short-form platforms to encourage viewer retention and engagement.

Veriu Collingwood – Hotel Room Walkthrough UGC
Adventure

Veriu Collingwood – Hotel Room Walkthrough UGC

This video was created as a UGC-style room walkthrough for Veriu Collingwood, a boutique hotel in Melbourne. The brief requested a visually engaging b-roll video highlighting the full apartment experience, including the kitchen, bedroom, bathroom, shower, coffee station, seating area, lighting, and local artwork, all while keeping the content natural, inviting, and scroll-stopping. The video was designed to showcase the hotel’s charm in a way that resonates with potential guests and can be used across social media platforms like TikTok, Instagram Reels, and hotel booking pages. The content demonstrates the style of high-quality hotel and travel UGC I create for hospitality clients, focusing on authentic storytelling and visual appeal that encourages bookings and engagement. While this was posted as an example of my work, similar content has proven to increase click-through rates, engagement, and bookings when used on social media and online listings for hotel clients. Platforms used / intended for: TikTok, Instagram Reels, hotel websites, OTA listings.

Synergie Skin – Everyday Cleanse UGC
Wellness

Synergie Skin – Everyday Cleanse UGC

This UGC video was created for Synergie Skin to showcase the new Enzyme Balm as part of an everyday skincare routine. The brief was to produce authentic, creator-led content that demonstrated the texture, application, and overall experience of the product in a natural, relatable way, while highlighting its suitability for regular use. The content was filmed in a clean, lifestyle setting and designed to feel organic and trustworthy, aligning with Synergie Skin’s premium yet accessible brand positioning. The video was optimised for short-form social content and suitable for both organic posting and paid social advertising. This asset was used across Instagram and TikTok, with the intention of building brand trust, increasing product awareness, and supporting conversion through relatable, real-life usage rather than highly polished studio content.

Flat Stacks Unboxing
Home

Flat Stacks Unboxing

Flat Stacks – UGC Collaboration Created a surprise unboxing video of the goodies sent to me. Use & Platforms: Content featured on Flat Stacks’ social channels Also used as a paid ad to promote their products Goal: showcase the product and drive engagement/sales

Introduction Video
Other

Introduction Video

Intro Video – UGC Showcase A short video introducing my services as a UGC creator, featuring snippets of content I produce for brands. Use & Platforms: Posted on my Instagram, Tiktok and portfolio Highlights my style, versatility, and types of content I create Goal: attract brands and clients to collaborate with me

Geelong Small Business Social Media Event
Service Business

Geelong Small Business Social Media Event

I created content for the Small Business Collective Networking & Education Night (25 Nov 2025, Geelong West) to drive ticket sales and event awareness. Deliverables: 1 × Instagram Reel (30–60s, evergreen) 2 × Instagram Stories with ticket link Tags: @the.smallbizcollective, @cassienbush + relevant hashtags Platforms & Use: Posted on my Instagram grid and stories Brand reposted with credit Goal: build excitement and drive attendance

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