Nakie Recycled Tote Bag – Everyday Eco Carry UGC
This UGC video was created to showcase Nakie’s recycled tote bag as a stylish, practical everyday carry option, aligned with the brand’s sustainability and “leave nothing but footprints and memories” mission. The brief focused on highlighting: The tote’s eco-friendly recycled materials Versatility for daily use (errands, beach, casual outings) A relaxed, lifestyle-led feel rather than a hard sell The video was shot in a natural, minimal setting to feel authentic and relatable, with a mix of lifestyle footage and close-up b-roll to clearly show the bag’s size, texture, and usability. Usage & platforms: The content was designed for organic and paid placements across TikTok and Instagram Reels, with potential use in paid social ads and brand-owned social channels. Results: The video format aligns with high-performing lifestyle UGC styles used by sustainable outdoor brands, optimised for strong hook retention and clear product storytelling in short-form video.