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Emilee Whitfield

Emilee Whitfield

Standard

@emilee

📍 Brisbane✓ 3 approved jobs🗣 English

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About

What if your content actually felt like something people wanted to watch? Hi, I’m Emilee. I create content for brands to use on their social media both organically and for paid ads. I focus on making content that feels real instead of the overly produced influencer style UGC that is everywhere. I work in finance part time, so this is where I let my creative side breathe. I love creating fun and authentic content that helps a brand stand out in a way that feels natural. I mostly work with wellness, beauty and tech brands but I am flexible depending on the brief. On camera, I match whatever tone you need whether that is playful, calm and confident or straight talking. Off camera, clients know me as fast, reliable and someone who asks plenty of questions so I fully understand your vision before I start creating. I genuinely enjoy creating content for brands I connect with and I want the work to feel aligned and worthwhile for both of us.

Capabilities

WellnessHomeTechnologyFamilyService BusinessFoodStyleOther

Find them on

tiktok: @socialswithemileewebsite: https://socialswithemileeportfolio.my.canva.site/socials-with-emilee-portfolioinstagram: @socialswithemilee

Showcase work

Dosed – Post-Workout Coffee in Seconds
Food

Dosed – Post-Workout Coffee in Seconds

For Dosed, I created a quick and dynamic video showcasing their liquid coffee concentrate in action. The concept focused on convenience and simplicity — making a fresh coffee straight after a gym session. The video captured the seamless process of creating a post-workout coffee in just a few seconds, highlighting how Dosed fits perfectly into a busy, active lifestyle. The tone was fast-paced yet approachable, designed to show that you don’t have to compromise on quality coffee even when you’re on the go. Distribution: Social media and brand use.

Sunreal Days – Poolside Comfort Meets Style
Family

Sunreal Days – Poolside Comfort Meets Style

For Sunreal Days, I created a family-focused lifestyle video to showcase their versatile swim robes. The concept began with a fit-check style intro, starting with a playful camera set-up shot before stepping back to reveal the full look. From there, the video transitioned into natural, relaxed moments by the pool with my son. The aim was to highlight how Sunreal Days takes the hassle out of swimming activities by keeping everyone snug, dry, and stylish. Voiceover and light background music were added in post-production to keep the tone upbeat, conversational, and family-friendly. Distribution: Social media and brand use, designed to blend seamlessly into lifestyle feeds.

Guard Industry – Simple Restoration Made Easy
Other

Guard Industry – Simple Restoration Made Easy

For Guard Industry, I created a video showcasing the simplicity and effectiveness of their restoration products. The brief was to highlight just how easy it is for everyday users to apply the product and achieve professional-level results without hassle. The content demonstrated the product in action, focusing on user-friendly application and visible improvements, aligning with the brand’s mission to make restoration accessible to all. Distribution: Designed for use across social media platforms and brand channels to educate customers and build trust in the product’s reliability.

Lash Lovin’ You – Luxe Magnetic Lash Showcase
Wellness

Lash Lovin’ You – Luxe Magnetic Lash Showcase

For Lash Lovin’ You, I created a short-form video highlighting their luxe magnetic lashes. The content focused on showing how the lashes look when worn and the premium packaging they come in. The goal was to keep the video simple and approachable — demonstrating that the lashes are stylish, easy to wear, and elevate an everyday look without the need for complicated application. Distribution: Optimised for Instagram Reels and TikTok, targeting beauty-conscious women interested in effortless, high-quality lash solutions.

Visionaerie Planner – Volume Four Showcase
Other

Visionaerie Planner – Volume Four Showcase

For Visionaerie, I created a short-form video showcasing their Volume Four Planner (covering July–September 2024). The goal was to highlight how the planner helps women stay organised, intentional, and aligned with their goals and habits. I walked through key features, including: Monthly and weekly layouts for structure Daily planning sections for productivity Dedicated spaces for style, health, fitness, and goal setting A design created for women who know their worth The content was filmed in natural light, with a calm, inspirational tone to match the brand’s ethos of positivity, alignment, and personal growth. Distribution: Optimised for Instagram Reels, TikTok, and Pinterest video, targeting women seeking organisation tools, lifestyle alignment, and personal development products.

The Day One Kit – Mystery Bundle Unboxing
Wellness

The Day One Kit – Mystery Bundle Unboxing

The Day One Kit engaged me to create a short-form unboxing video featuring their Mystery Bundle period kit. As the Mystery Bundle meant I didn’t know which colours or styles I would receive, the video captured the authentic surprise and excitement of unboxing, making it relatable for viewers considering their own order. I showcased the contents of the kit, highlighting the products and packaging in a natural, approachable way, while keeping the tone friendly and lifestyle-focused. The video was designed to feel organic and integrate seamlessly into a social media feed. Distribution: Delivered in portrait format for Instagram Reels, TikTok, and Meta Ads, optimised for engagement with audiences interested in period care, lifestyle, and subscription unboxings.

YouFoods – Game Show Style Meal Reel
Food

YouFoods – Game Show Style Meal Reel

YouFoods engaged me to create a short-form video showcasing their ready-to-eat meals, targeting everyday Aussies and busy people looking for delicious, nutritious meals that fit into a fast-paced lifestyle. The brief was to make content that didn’t feel like a traditional ad, but instead was playful, organic, and feed-friendly, blending seamlessly into social media trends. I conceptualised a game show-style approach, highlighting the meals in a tongue-in-cheek, unexpected way. The content leaned into humour and relatability, showing that these meals can be part of a fun, everyday routine without feeling scripted or promotional. Distribution: Delivered in portrait format for Instagram Reels, TikTok, and Meta Ads, optimised for high engagement and shareability.

Drink Bobby – Blind Taste Test
Food

Drink Bobby – Blind Taste Test

This was an early content piece I created for Bobby Drinks, featuring a blind taste test with both myself and my husband. The goal was to create fun, relatable content that showcased the drinks in a playful and engaging way. While the brand’s only feedback was that an actual blindfold would have been preferable, they were happy with the content as-is and did not require any recreation. The video relied on authentic reactions and lighthearted storytelling to keep it fun and approachable for social media audiences. Distribution: Produced in portrait format for Instagram Reels, TikTok, and organic social channels, optimised to engage viewers with humour and relatability.

Oh Hello Bae – ADHD Skincare Routine
Wellness

Oh Hello Bae – ADHD Skincare Routine

Oh Hello Bae selected three skincare products for me based on my personal skin profile as described to their specialist team. I was asked to create a short-form video (max 35 seconds) showcasing the products in use, filmed in natural light, while adhering to brand requirements and highlighting the products subtly rather than as a classic advertisement. I proposed three to four creative content concepts, designed to be fun, trendy, and relatable. After collaboration with the brand, we agreed on a concept that focused on minimalist skincare for ADHD, highlighting how a simple routine can be just as effective as a complex, multi-step regimen. The video emphasized using fewer products efficiently, showing the application on my face and genuine reactions to the textures and results. Distribution: Produced in portrait format for Instagram Reels, TikTok, and Meta Ads, optimised for engagement with a young, skincare-savvy audience looking for practical, everyday solutions.

Unwritten Hair – So Sublime Hydra Repair Serum Tutorial
Wellness

Unwritten Hair – So Sublime Hydra Repair Serum Tutorial

UNWRITTEN HAIR engaged me to create a short-form video showcasing their So Sublime Hydra Repair Serum. The goal was to demonstrate how the product helps create beautiful, healthy-looking hair while keeping the content authentic and relatable. I designed the video as a two-step tutorial, showing exactly how I use the serum to achieve perfect mermaid waves. This approach highlighted the product’s benefits in a clear, practical way while keeping the focus on lifestyle and everyday hair care routines. Distribution: Produced in portrait format for Instagram Reels, TikTok, and paid social ads, optimised for audiences interested in hair care, styling tips, and easy tutorials.

Kita Skin – Starter Bundle Skincare Routine
Wellness

Kita Skin – Starter Bundle Skincare Routine

Kita Skin engaged me to create a product demonstration video showcasing their Starter Bundle, which includes the Hydrating Gel Exfoliant, Mochi Skin Serum, and Algae Super Serum. The brief was open-ended, giving me creative license to script and deliver the content in a way that felt authentic and engaging. I structured the video as a skincare journey, walking through each product step-by-step: Describing the product and its intended purpose Highlighting key benefits and what they’re made for By combining clear explanations with a lifestyle tone, the video gave potential customers a relatable look at how the products work together as a routine. Distribution: Delivered in portrait format for Instagram Reels, TikTok, and paid ads, the video was designed to resonate with skincare enthusiasts looking for approachable yet effective routines.

Kita Skin – First Impressions Hydrating Gel Exfoliant
Wellness

Kita Skin – First Impressions Hydrating Gel Exfoliant

Kita Skin engaged me to create a 30–60 second first impression video for their Hydrating Gel Exfoliant. The goal was to deliver authentic, relatable UGC content that demonstrated how the product works, what it feels like on the skin, and the visible benefits after use. With full creative freedom over scripting and delivery, I crafted the video as a casual, personal product trial, showing the texture of the exfoliant, applying it on camera, and sharing my immediate reactions around hydration, feel, and results. The style leaned into authenticity, focusing on what the product does in real time rather than scripted claims. The video was produced in portrait format, optimised for Instagram Reels, TikTok, and paid social ads, making it ideal for both organic reach and promotional use.

Burn of the Gods – Hercules Supplements
Wellness

Burn of the Gods – Hercules Supplements

Hercules Supplements (AUS) engaged me to create a short-form UGC video to promote their product Burn of the Gods: Ultimate Shred. The brief called for an authentic, relatable delivery that addressed everyday struggles with energy, cravings, and consistency—while highlighting the supplement as a clean, no-crash solution. I produced a 30–60 second portrait video in a light, lifestyle setting, combining direct-to-camera storytelling with B-roll visuals that captured the contrast between low-energy moments (sugar crashes, fatigue, cravings) and the transformation after using the product. The lion head logo was featured prominently in all product shots to ensure strong brand recognition. The video was optimised for social media advertising and organic placement across Instagram Reels, TikTok, and Meta Ads. By leaning into authentic, conversational UGC style, the content was designed to resonate with the target audience’s pain points while building trust and curiosity around the supplement.

Funky Foods – Value Comparison
Food

Funky Foods – Value Comparison

Funky Foods provided me with broad creative direction to showcase their grocery subscription service, suggesting ideas such as receiving the box, unboxing, storing fresh produce, and cooking with the ingredients. With creative license to shape the story, I decided to take a different approach and highlight the value comparison between the Funky Foods box and a typical supermarket shop for the same price. Filmed in a lifestyle setting, the content was optimised for Instagram Reels, TikTok, and Meta Ads, resonating with the brand’s target audience of 25–50 year old health-conscious mums, families, and meal preppers.

Glowable “Adapt” – Relatable Lifestyle Reel
Wellness

Glowable “Adapt” – Relatable Lifestyle Reel

Glowable approached me to create a 30–45 second social media reel showcasing their TGA-listed supplement, Adapt. While there wasn’t a formal brief, I was asked to deliver a relatable, lifestyle-focused video that highlighted how the product could seamlessly fit into a daily routine. To align with compliance requirements, the messaging strictly followed TGA-approved indications. This meant avoiding non-compliant language (such as “natural” or “naturally”) while still keeping the tone authentic, approachable, and conversational. I crafted the video around a morning routine and daily habits theme, blending direct-to-camera storytelling with simple lifestyle visuals. The content incorporated relatable scenarios like self-care rituals, daily vitamins, and healthy habit-building, while ensuring no other brands were shown on screen. Filmed in natural lighting, the final reel created a warm, inviting feel that matched the wellness and self-care narrative Glowable wanted to build. Distribution: The video was delivered in portrait format for Instagram Reels, TikTok, and Meta Ads, ensuring platform-optimised reach.

Solace Bands for any ocassion
Style

Solace Bands for any ocassion

I was asked to create a casual, lifestyle-style UGC video highlighting why Solace Bands are a game-changer compared to standard silicone watch bands. The tone was meant to be relaxed, relatable, and engaging—something that would feel native to TikTok and Instagram. Key talking points included comfort, washability, unique style, and the irritation-free experience.

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