@haleysywak
Hi, I’m Haley a Adelaide-based content creator, mum, and storyteller passionate about capturing real, everyday moments that feel honest and relatable. I create authentic UGC for software, lifestyle, parenting pet, and wellness brands that want to connect with their audience in a natural, human way.
Created a short form UGC video for Huckleberry focused on stopping the scroll with a strong first 10 second hook. The content was designed to feel authentic, relatable, and native to TikTok/Reels while naturally introducing the app through storytelling. The final deliverable balanced engaging visuals with a conversational tone, meeting the brand's goal of capturing attention and building trust with parents.
The brief was to keep the content natural and soft. White linens and elegance as part of a natural routine that didn't feel like much effort. No hard selling, just a peep into someone's everyday life.
Promoting a $5 online puppy school for new pet parents
The brief was too keep things natural and light as part of an everyday routine that didn't feel forced or with a CTA.
The brief was to create something that had an emotional pull to pet owners with the rising cost of living pressures. Showcasing the product in a subtle but effective way where I home prep meals for my dog (which I have done for years anyway) so adding this to his meals was genuine from me and hopefully to the wider audience.
I run a Bookclub on instagram called Booktokbookclub with a couple other girls around Australia. We recently collabed with Normal Co to promote their products.
In this video I am promoting the EOFY sale for PetPA. This was also run as an ad.
Hi I'm Haley. A 34 year old mum to a lovely 1 year old boy and a 6 year old doggo. I lived on the Gold Coast for 10 years but recently moved back home to South Australia to be closer to family. I'm a creative at heart and have worked across multiple industries including music, acting, social media, marketing and more.
