Barossa Fine Foods No Captions
Barossa Fine Foods No Nitrite Ham. The brands wanted to show that you could purchase the product in woolworths and also show that it was perfect for families.
@hellohollieee
Hey, I’m Hollie 👋 Essex girl turned Adelaide local, mum of two. I create honest, low-fuss UGC for home, beauty, wellness and family brands: voiceovers, b-roll, real routines, no over-the-top acting. My CASETiFY reel ran as a Meta ad and hit 300K+ views, so I know what stops a scroll. Happy to film at home or come to you if you’re an Adelaide brand.
Barossa Fine Foods No Nitrite Ham. The brands wanted to show that you could purchase the product in woolworths and also show that it was perfect for families.
So the brief was quite structured, I was actually given the voiceover as a script to follow. They wanted a strong hook of me falling into the Pillow Pod, then shots like the full length of the pillow, along with clips of me sleeping, tossing and turning, and just generally using it as part of my day-to-day routine. I filmed it in a really natural, at-home setting to keep it feeling relatable and true to how I’d actually use it. Even though the brief was quite specific, I still made sure the content didn’t feel too “ad-like” and kept that organic mum-life vibe. The content has been used for paid ads across Facebook and Instagram. In terms of performance, within the first 30 days the content delivered strong click-through rates (0.70–0.90) with efficient cost per click, alongside an 18% hook rate and 3.5-second hold rate — indicating the creative was effective in both capturing attention and maintaining viewer engagement as a paid ad.
So with this one I had a lot more creative freedom, but there were still a few key points they wanted me to hit. They suggested filming either in the car or kitchen, and wanted me to compare the bottle to another brand as well. I made sure to highlight the double lid and the straw cover, especially how that helps keep it clean and stops dirt and germs getting in (which is a big thing when you’ve got kids). I also touched on the ice retention and how well it actually keeps drinks cold throughout the day. I kept it really natural and chatty, just like I would normally talk, so it didn’t feel forced or overly salesy. I also edited it with captions and subtle sound effects to keep it engaging and help hold attention throughout.
Hi, I’m Hollie 👋🏼 A mum of two based in Adelaide creating relatable, high-converting content for brands in the motherhood, lifestyle, beauty, wellness & home space. I love creating content that feels natural, authentic and actually connects with people, whether that’s aesthetic product shots, casual voiceovers, day-in-the-life style content or scroll-stopping hooks. When I’m not filming, I’m usually chasing toddlers, reheating my coffee for the 4th time or romanticising the chaos of mum life 🤍
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