Solid toothpaste
Brief given was 5 main points to get across: Outlining the problem in your own word: - Kinda hate plastic toothpaste tubes/1.5 billion get chucked out world wide every year/cant be recycled Might sound like: “You know what I hate? plastic toothpaste tubes." "So, I found out you cant actually recycle toothpaste tubes” “ Plastic toothpaste tubes - they kind of suck." Solid as the solution: Look, here’s/what I found etc Plastic free toothpaste! Show off the toothpaste in a jar, and/or toothpaste tablets. 3. Possible barrier: Can I trust this? E.g. I’m not keen to switch from trusted Colgate to something that I’m not sure is going to be good for my teeth. Solution: Solid is formulated by an oral health therapist. (if you don’t know what that is, it means they can work as a dental hygienist and a dental therapist (does dental work on kids). 4. + Any 1 other thing you as a first time user genuinely thought: So its different, but actually easy to use! I love using the little scoop... Love that I can use less 5. Plus call out our special but in a more natural/personal way: Right now they’re doing a free mini with your first order, so I got a cinnamon/lemon/toothpaste tablets to give to my daughter/take on holiday/make my husband try it. OTHER INFO: We’re different to typical dental brands – not the red/white/blue/lab coat/judgey dentist We tend to shoot in natural morning light, with a warm tone. We avoid teeth brushing or tablet popping vids, but it would be great to get some shots of scooping the toothpaste out that make it look easy to use, plus the tablets - shaking out, holding up etc. If you have an electric toothbrush, please use! Otherwise, we can send you a nice Solid bamboo one - let us know! How this can easily slot into your routine and you feel better for it. One of our values is positivity
