Saint Juniper
Showcase Saint Juniper's Discovery set of 5 gins
Karina Edgley
Standard@karinaedge
📍 Sydney✓ 2 approved jobs🗣 English
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About
I’m Karina, a Sydney‑based UGC creator and digital marketer with 15+ years’ experience in turning briefs into polished, ready‑to‑post content. I’ve recently created for brands like Ken Done Gallery, Australis Cosmetics, Joico Haircare, Ninja Kitchen, UGG Express, Intraceuticals and Kissed Earth just to name a few, with a strong focus on scroll‑stopping visuals that feel natural and on‑brand. I’m hoping to create on-going partnerships with brands, delivering a set number of reels, photos and/or TikToks each month. By working with fewer brands at a time I can go deeper into each one—really understanding your products, positioning and audience—so that together we can build more strategic, consistent creative assets across organic and paid posts, and keep your content library stocked without you needing to brief a new creator every time.
Capabilities
StyleFoodHome
Find them on
tiktok: karinaedgewebsite: https://bit.ly/KarinaUGCinstagram: karinaedge
Showcase work
Moss St
Demonstrate how Moss St makes a house feel like a home.
Tesalate
Display Tesalate's Beach towels and blankets and all of their benefits
Calmova - Neck Massager
Create a natural 15–20 second UGC-style video that demonstrates exactly how to use the neck massager while showing how it fits into an everyday routine. The video should feel authentic, relatable and premium—not like a commercial.
Hair Doctors - Growth Assist+
Create UGC for Growth Assist+ Hair Supplement by Hair Doctors. As this was a TGA Listed Medicine (ARTG 524460) — I had to stick closely to the approved language and not deviate from those claims.
OiOi - Luna Crossbody Bag
Demonstrate how the Luna Bag is the perfect 'not too big but big enough' bag for mums.
MrSippy
Demonstrate the features of MrSippy Water Bottles.
Service Business
Cars24 - Online Service Demonstration
Drive awareness and trust — position Cars24 as the easiest, most convenient way to buy or sell a car online.
Wellness
Healthy Store - Weight Loss Patch
Showcase how and why use their weightloss patches in a 15 second reel.
Style , Family
Alex&Ant - Sunday Dress
Talk to camera naturally about the beautiful Sunday Dress by Alex&Ant. Highlight key design features, quality and overall look of the garment.
Wellness
Wattle & Wombat - Acacia PureCut Prep Boards
Upbeat, educational UGC reel for Wattle & Wombat’s Acacia PureCut prep boards, filmed with voiceover. The video opens with me showing old, cheap plastic boards and explaining why I thought they were the “healthy” choice, then cuts to beautiful close‑ups of the solid acacia boards while I describe how people have cooked on natural timber for thousands of years and how many “eco” boards still hide resins and stabilisers. As I prep my lunch, I emphasise that these boards are pure acacia hardwood with no plastic or weird binders, feel heavier and safer under the knife, wipe clean easily and look beautiful on the bench, positioning them as the obvious next step if you’re ready to swap out plastic for something more durable and kitchen‑worthy.
Wellness
Wattle & Wombat - The Acacia PureCut™ Board Set
Professional, kitchen‑style UGC reel for Wattle & Wombat’s Acacia PureCut boards, filmed with a mix of talking‑to‑camera and voiceover. The video opens with me holding up my old, scratched plastic boards as I explain why I’m upgrading, then cuts to prepping fruit and veggies on the solid acacia boards, highlighting how they’re naturally antimicrobial, gentle on knives and much sturdier and safer for everyday use. With tight shots of the grain, the weight and how securely the board stays put while I chop, plus clear mentions that they’re non‑toxic and free from nasty coatings, the reel positions this three‑piece PureCut set as an easy, worthwhile swap for families wanting to get plastic off their benches and invest in long‑lasting, eco‑friendly prep essentials.
Family
Globber Giveaway - Learning Trike 2-in-1 Plus Ecologic
Fun, family‑focused giveaway reel created in partnership with Globber AU to spotlight their LEARNING TRIKE 2in1 PLUS Ecologic for toddlers aged 12–36 months. The video shows me demonstrating the easy, tool-free assembly of the bike, highlighting the 2‑in‑1 design (training trike to walking bike), adjustable seat and recycled, eco‑conscious materials. I walk viewers through the key features and invite them to enter a simple Instagram giveaway by following both accounts, choosing their favourite colour (Coconut or Pistachio) and tagging a friend for a bonus entry. It's an energetic, playful edit with a clear demonstration, engaging hooks and a strong call‑to‑action designed to encourage entries in the competition, comments and follows for the brand.
Adventure
Roma - The Roma Bag
Playful, lifestyle UGC reel for The Roma Bag, highlighting the three ways you can use it when traveling or just needing some extra room while running errands. The video moves quickly through the three usage options with close‑ups to show the quality materials, roomy interior and clever design, while the light, upbeat edit makes it easy for viewers to picture this piece as their go‑to, do‑it‑all bag.
Food
Wattle & Wombat - The TeakWood 9™ | Premium Non-Toxic Utensil Set
Chatty, in‑kitchen UGC reel for Wattle & Wombat’s The TeakWood 9, where I’m cooking while explaining why I’ve ditched old, melted plastic utensils for solid teak. I hold up my warped, stained plastic spatulas to compare to the smooth teak pieces, then use the TeakWood 9 to stir during meal prep, highlighting how the 100% natural teak is non‑toxic, naturally heat‑resistant, gentle on my non‑stick pans and doesn’t leach microplastics into food. With lighthearted commentary about wanting safer tools around my family and fewer plastic items heading to landfill, plus close‑ups of the beautiful grain, the reel positions this set as a simple, everyday swap that’s better for our cookware, our meals and the planet.
Wellness
Intraceuticals - Oxygen Facial
Honest, story‑driven UGC reel for Intraceuticals, sharing how an initial work collaboration turned into a long‑term, skin‑saving routine for my suddenly red, raw and sensitive skin. The video combines vulnerable talking moments with close‑ups of my skin and the calming Intraceuticals products and treatments I now rely on, highlighting their focus on hydration, barrier support and redness‑reducing ingredients for sensitive, reactive complexions. With a gentle, empathetic tone and an open invitation for viewers to reach out if they’re struggling with similar issues, the reel is designed to build trust, position Intraceuticals as a thoughtful solution for redness and sensitivity, and encourage deeper conversation beyond the content itself.
Style
Hank & Hera - Melanie Shirt Nightgown in Navy
Calm, slow‑paced fashion UGC showcasing the Melanie Shirt Nightgown in Navy being worn and loved in a real, lived‑in moment. The video focuses on soft, natural movement and close‑ups of the crisp cotton fabric, deep navy tone and relaxed silhouette, capturing how the piece transitions effortlessly throughout the slow morning. Styled simply in a serene home setting with gentle, ambient light and minimal props, the reel is designed to evoke comfort, refinement and longevity, and to help customers imagine this nightshirt as a quiet luxury staple in their own wardrobe.
Wellness
Intraceuticals - Rejuvenate 3 Step Layering Set Restock Abroad
Travel‑diary style UGC reel for Intraceuticals, filmed as a relaxed talking‑to‑camera clip in Aspen accommodation while getting ready for the day. I explain that I’d finished my Discovery Kit before the trip and received the full‑size Rejuvenate 3 Step Layering Set sent ahead by the amazing team. Then I cut to close‑ups of each product as I apply them: Rejuvenate Daily Serum, Hydration Gel and Moisture Binding Cream layered to create a hydrated, makeup‑ready base in the cold, dry mountain air. Between steps, I introduce the Clarity Wand as my spot treatment that fits in my purse, show the eye masks for dark circles and puffiness, and mention using the Clarity Gel Cleanser and Enzyme Exfoliant for my acne‑prone skin, framing the whole routine as a tried‑and‑tested kit I now rely on when travelling.
Family
Little B's - Knitted Cotton Ribbed Romper & Beanie
Soft, detail‑focused UGC reel for Little B’s Nursery. The reel highlights the gorgeous design and details of their Knitted Cotton Ribbed Romper in Honey Milk. The video uses slow, close‑up shots and gentle overhead pans to showcase the thick ribbed 100% cotton knit, vintage button detail, stretchy leg openings and the warm Honey Milk neutral that pairs with any nursery styling. Filmed in natural light in my toddler daughters room, with minimal props, the reel is designed to feel calm, premium and aspirational, helping parents imagine this romper as a beautiful, mix‑and‑match staple or thoughtful gift without needing to see it on a baby model.
Wellness
Pure Goddess - Metabolism & Energy Superblend
Educational UGC reel for Pure Goddess, introducing their weight‑loss collection with a focus on the Metabolism & Energy Superblend and supporting programs for women 35+. The video walks through how the daily powder fits into a realistic routine – mixing a sachet, when to take it, and how it’s designed to curb cravings, support healthy blood sugar, boost metabolic energy and help manage midlife weight gain alongside balanced meals and movement. With calm, informative speaking to camera, the reel positions Pure Goddess as a science‑backed, women‑led brand helping women feel more energetic, in control and supported through perimenopause, menopause and beyond.
Service Business
Proximity Plumbing - Call Out Service
Lifestyle, story‑driven UGC reel for Proximity Plumbing where I play the customer to walk viewers through a real‑life call‑out from first phone call to job completion. The video highlights how quickly the team arrived, how clearly they explained the problem and pricing, and how respectful they were of our home from start to finish. Shot in a “day in the life” style with a mix of animated voiceover and footage of the plumbers working on the problem, the reel is designed to demonstrate Proximity Plumbing’s fast response times, trustworthy communication and genuinely friendly customer service.
Wellness
Dayse Easing Drink - Ginger
UGC reel for Dayse Easing, filmed like a “drink with me” where I explain why it’s become my go‑to alcohol substitute when I still want something special. I crack a chilled can, pour it over ice and talk through how it feels inclusive and complex without any booze, caffeine or next‑day hangxiety. I explain that I love reaching for something that helps me unwind and stay present with friends while still tasting amazing.
Wellness
Streamshop LED Light Therapy Machine
Clinical, results‑focused UGC reel for StreamShop’s professional LED Light Therapy Machine, sharing how I’m using the targeted lights and toner mister to calm my skin. I talk through my routine and settings on camera, and overlay close‑ups of the LEDs working. Explaining how it helps reduce acne‑causing bacteria and inflammation, the reel is shot in a clean, calm bedroom with minimal music, and clear notes about usage and safety. The reel positions the device as a medical‑grade, at‑home tool that’s become a structured, evidence‑informed part of my breakout management plan.
Karina Edgley - Intro
Hi - I'm Karina! Based in Sydney, I’m a UGC creator with 15+ years of experience in digital marketing. I’d love to help bring your product to life through authentic, scroll‑stopping UGC. I shoot with professional equipment, use advanced editing tools, and focus on creating videos that feel real, are on‑brand, and made for your ideal customer. I look forward to working together!
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