Cars24 - Online Service Demonstration
Drive awareness and trust — position Cars24 as the easiest, most convenient way to buy or sell a car online.
@karinaedge
I’m Karina, a Sydney‑based UGC creator and digital marketer with 15+ years’ experience in turning briefs into polished, ready‑to‑post content. I’ve recently created for brands like Ken Done Gallery, Australis Cosmetics, Joico Haircare, Ninja Kitchen, UGG Express, Intraceuticals and Kissed Earth just to name a few, with a strong focus on scroll‑stopping visuals that feel natural and on‑brand. I’m hoping to create on-going partnerships with brands, delivering a set number of reels, photos and/or TikToks each month. By working with fewer brands at a time I can go deeper into each one—really understanding your products, positioning and audience—so that together we can build more strategic, consistent creative assets across organic and paid posts, and keep your content library stocked without you needing to brief a new creator every time.
Drive awareness and trust — position Cars24 as the easiest, most convenient way to buy or sell a car online.
Showcase how and why use their weightloss patches in a 15 second reel.
Talk to camera naturally about the beautiful Sunday Dress by Alex&Ant. Highlight key design features, quality and overall look of the garment.
Upbeat, educational UGC reel for Wattle & Wombat’s Acacia PureCut prep boards, filmed with voiceover. The video opens with me showing old, cheap plastic boards and explaining why I thought they were the “healthy” choice, then cuts to beautiful close‑ups of the solid acacia boards while I describe how people have cooked on natural timber for thousands of years and how many “eco” boards still hide resins and stabilisers. As I prep my lunch, I emphasise that these boards are pure acacia hardwood with no plastic or weird binders, feel heavier and safer under the knife, wipe clean easily and look beautiful on the bench, positioning them as the obvious next step if you’re ready to swap out plastic for something more durable and kitchen‑worthy.
Professional, kitchen‑style UGC reel for Wattle & Wombat’s Acacia PureCut boards, filmed with a mix of talking‑to‑camera and voiceover. The video opens with me holding up my old, scratched plastic boards as I explain why I’m upgrading, then cuts to prepping fruit and veggies on the solid acacia boards, highlighting how they’re naturally antimicrobial, gentle on knives and much sturdier and safer for everyday use. With tight shots of the grain, the weight and how securely the board stays put while I chop, plus clear mentions that they’re non‑toxic and free from nasty coatings, the reel positions this three‑piece PureCut set as an easy, worthwhile swap for families wanting to get plastic off their benches and invest in long‑lasting, eco‑friendly prep essentials.
Playful, lifestyle UGC reel for The Roma Bag, highlighting the three ways you can use it when traveling or just needing some extra room while running errands. The video moves quickly through the three usage options with close‑ups to show the quality materials, roomy interior and clever design, while the light, upbeat edit makes it easy for viewers to picture this piece as their go‑to, do‑it‑all bag.
Fun, family‑focused giveaway reel created in partnership with Globber AU to spotlight their LEARNING TRIKE 2in1 PLUS Ecologic for toddlers aged 12–36 months. The video shows me demonstrating the easy, tool-free assembly of the bike, highlighting the 2‑in‑1 design (training trike to walking bike), adjustable seat and recycled, eco‑conscious materials. I walk viewers through the key features and invite them to enter a simple Instagram giveaway by following both accounts, choosing their favourite colour (Coconut or Pistachio) and tagging a friend for a bonus entry. It's an energetic, playful edit with a clear demonstration, engaging hooks and a strong call‑to‑action designed to encourage entries in the competition, comments and follows for the brand.
Chatty, in‑kitchen UGC reel for Wattle & Wombat’s The TeakWood 9, where I’m cooking while explaining why I’ve ditched old, melted plastic utensils for solid teak. I hold up my warped, stained plastic spatulas to compare to the smooth teak pieces, then use the TeakWood 9 to stir during meal prep, highlighting how the 100% natural teak is non‑toxic, naturally heat‑resistant, gentle on my non‑stick pans and doesn’t leach microplastics into food. With lighthearted commentary about wanting safer tools around my family and fewer plastic items heading to landfill, plus close‑ups of the beautiful grain, the reel positions this set as a simple, everyday swap that’s better for our cookware, our meals and the planet.
Honest, story‑driven UGC reel for Intraceuticals, sharing how an initial work collaboration turned into a long‑term, skin‑saving routine for my suddenly red, raw and sensitive skin. The video combines vulnerable talking moments with close‑ups of my skin and the calming Intraceuticals products and treatments I now rely on, highlighting their focus on hydration, barrier support and redness‑reducing ingredients for sensitive, reactive complexions. With a gentle, empathetic tone and an open invitation for viewers to reach out if they’re struggling with similar issues, the reel is designed to build trust, position Intraceuticals as a thoughtful solution for redness and sensitivity, and encourage deeper conversation beyond the content itself.
Travel‑diary style UGC reel for Intraceuticals, filmed as a relaxed talking‑to‑camera clip in Aspen accommodation while getting ready for the day. I explain that I’d finished my Discovery Kit before the trip and received the full‑size Rejuvenate 3 Step Layering Set sent ahead by the amazing team. Then I cut to close‑ups of each product as I apply them: Rejuvenate Daily Serum, Hydration Gel and Moisture Binding Cream layered to create a hydrated, makeup‑ready base in the cold, dry mountain air. Between steps, I introduce the Clarity Wand as my spot treatment that fits in my purse, show the eye masks for dark circles and puffiness, and mention using the Clarity Gel Cleanser and Enzyme Exfoliant for my acne‑prone skin, framing the whole routine as a tried‑and‑tested kit I now rely on when travelling.
Calm, slow‑paced fashion UGC showcasing the Melanie Shirt Nightgown in Navy being worn and loved in a real, lived‑in moment. The video focuses on soft, natural movement and close‑ups of the crisp cotton fabric, deep navy tone and relaxed silhouette, capturing how the piece transitions effortlessly throughout the slow morning. Styled simply in a serene home setting with gentle, ambient light and minimal props, the reel is designed to evoke comfort, refinement and longevity, and to help customers imagine this nightshirt as a quiet luxury staple in their own wardrobe.
Educational UGC reel for Pure Goddess, introducing their weight‑loss collection with a focus on the Metabolism & Energy Superblend and supporting programs for women 35+. The video walks through how the daily powder fits into a realistic routine – mixing a sachet, when to take it, and how it’s designed to curb cravings, support healthy blood sugar, boost metabolic energy and help manage midlife weight gain alongside balanced meals and movement. With calm, informative speaking to camera, the reel positions Pure Goddess as a science‑backed, women‑led brand helping women feel more energetic, in control and supported through perimenopause, menopause and beyond.
Soft, detail‑focused UGC reel for Little B’s Nursery. The reel highlights the gorgeous design and details of their Knitted Cotton Ribbed Romper in Honey Milk. The video uses slow, close‑up shots and gentle overhead pans to showcase the thick ribbed 100% cotton knit, vintage button detail, stretchy leg openings and the warm Honey Milk neutral that pairs with any nursery styling. Filmed in natural light in my toddler daughters room, with minimal props, the reel is designed to feel calm, premium and aspirational, helping parents imagine this romper as a beautiful, mix‑and‑match staple or thoughtful gift without needing to see it on a baby model.
Calming end‑of‑day UGC reel featuring Invite E Concentrated Vitamin E Cream as part of a simple, post‑shower body‑care ritual, while carefully following usage guidelines. After stepping out of the shower, I apply a small amount of the emollient‑rich cream to my body, with close‑ups showing the texture absorbing as I explain that it’s formulated with concentrated vitamin E and glycerol to nourish and support healthy skin after days spent in the sun, elasticity and firmness. Filmed in soft, evening light with on‑screen reminders at the end, like “for external use only” and “always read the label and follow the directions for use,” the reel positions Invite E as a gentle, pharmacy‑grade moisturiser I reach for nightly to help maintain comfortable, well‑hydrated skin before bed, without making any therapeutic claims beyond the label.
Hi - I'm Karina! Based in Sydney, I’m a UGC creator with 15+ years of experience in digital marketing. I’d love to help bring your product to life through authentic, scroll‑stopping UGC. I shoot with professional equipment, use advanced editing tools, and focus on creating videos that feel real, are on‑brand, and made for your ideal customer. I look forward to working together!
Fun, talk‑to‑camera styling reel featuring three variations of the By Frankie Leopard Racer Denim Shorts from Sage Collective – the classic OG leopard, the Three Stripe and the Red Hearts. I chat through why I love the elastic waistband and relaxed, 100% cotton denim fit, then show three different outfit vibes. Shot in a bright, bedroom setting with quick outfit changes, the reel is designed to feel energetic, wearable and try‑on‑style, helping viewers see how these statement shorts can rotate through their weekly wardrobe.
UGC reel for Dr.9 Daily Natural Antioxidants, using voiceover script and captions over serene shots of me working at my laptop and snacking. The video opens with an unboxing moment that shows the thoughtful packaging and personalised card, then cuts to me pouring the mix into a bowl and picking up individual pieces so you can clearly see the real, seasonal fruits, vegetables, nuts and seeds inside – all whole foods you can recognise. As I keep typing and reaching for handfuls, the voiceover explains how this ultra‑premium antioxidant blend has become my answer to mindless work snacking, with each handful designed to nourish rather than just fill you up and support daily vitality in a simple, delicious ritual.
Quick, results‑driven UGC reel for Lazy Tan’s Self‑Tanning Mist, with my before‑and‑after photo floating above my head as I talk to camera about how fast and easy the routine is. The video starts with a split‑screen of my real before and after, then cuts to exfoliating, moisturising dry spots, applying Lazy Tan with the mitt in smooth circular motions and finishing with a light mist over my face for an even glow. On voiceover and captions I explain that it’s a hydrating mist designed to give a streak‑free, sun‑kissed tan that builds over a few days with no orange tones—just healthy, natural‑looking colour.
Soft, getting‑ready UGC reel for Dione the Label’s Freya Watch in 18k gold, using voiceover over a mix of mirror shots and close‑ups. The video follows me choosing an outfit, fragrance and makeup, unboxing and then fastening the Freya on my wrist as the final step, with slow pans over the slim rectangular face, luminous gold‑plated bracelet and minimal dial to match the “refined and minimal” line in your script. The voiceover talks about how this understated piece adds effortless luxury, pulls every look together and makes me feel more considered, confident and put‑together, reinforcing the idea that jewellery can shift your posture, presence and energy.
Lifestyle, story‑driven UGC reel for Proximity Plumbing where I play the customer to walk viewers through a real‑life call‑out from first phone call to job completion. The video highlights how quickly the team arrived, how clearly they explained the problem and pricing, and how respectful they were of our home from start to finish. Shot in a “day in the life” style with a mix of animated voiceover and footage of the plumbers working on the problem, the reel is designed to demonstrate Proximity Plumbing’s fast response times, trustworthy communication and genuinely friendly customer service.
UGC reel for Dayse Easing, filmed like a “drink with me” where I explain why it’s become my go‑to alcohol substitute when I still want something special. I crack a chilled can, pour it over ice and talk through how it feels inclusive and complex without any booze, caffeine or next‑day hangxiety. I explain that I love reaching for something that helps me unwind and stay present with friends while still tasting amazing.
Relaxed, informative UGC reel for hottie.co, showing how I use their Australian‑made sheepskin hot water bottle as part of a slow, cosy wind‑down routine. The video walks through filling and safely using the bottle, then cuts to real‑life moments of me curling up on the couch and in bed, highlighting the ultra‑soft merino sheepskin cover, long‑lasting warmth and gentle, slow‑release heat for comfort, period pain and anxious nights. Shot in warm, low‑light settings with close‑ups of the texture and simple on‑screen text callouts, the edit is designed to feel soothing, premium and trustworthy while clearly educating viewers on the product’s benefits and use.
Festive, gift‑focused UGC reel for Intraceuticals, showing how I’m using their Discovery Edit to explore the full Hydration Intelligence range while gifting the Hydration Intelligence Luxury Gift Set to someone special in my life. The video weaves together unboxing, product close‑ups and the gifting moment with cosy holiday visuals, highlighting the brand’s hyaluronic layering system, glow‑boosting formulas and elevated packaging that make these sets feel both luxurious and thoughtful. With a warm, heartfelt voiceover about treating yourself and thanking the people who support your everyday, this piece was designed to position Intraceuticals as the go‑to choice for premium skincare gifting in the lead‑up to Christmas.
Upbeat, morning‑routine UGC reel for Perdays Snap Shot Beauty, showing how this collagen and vitamin C sachet slots seamlessly into my get‑ready‑with‑me and my handbag for the day. I film quick, voice-over clips of enjoying the Pina Colada flavoured powder straight onto my tongue between skincare and makeup, then popping a few sachets into my everyday bag so I can take my “daily glow shot” on the school run, at my desk or between meetings. With bright, energetic editing, close‑ups of the slim sachets and simple benefit callouts (skin, collagen support, antioxidant vitamin C), the reel is designed to feel easy, portable and fun – more like a little beauty ritual than a supplement.