This checklist helps UGC creators film authentic and high-converting videos for Bloome
Botanica. Focus on showing real results, genuine experiences, and the beauty of our
premium plant-based fertiliser.
🎯 Key Objectives
✅ Build trust and authenticity through real user experience
✅ Highlight visible plant results and lifestyle appeal
✅ Reinforce Bloome Botanica’s key USPs: 100% plant-based, pet-safe, luxury, and effective
🎥 Must-Have Shots
☑ Close-up of the product pouch with logo visible
☑ Unboxing moment or holding the pouch elegantly
☑ Measuring scoop and granules shown clearly
☑ Sprinkling product around plant soil (hands-on shot)
☑ Healthy, lush plants before & after applying Bloome Botanica
☑ Interaction with pets in the videos
☑ Final beauty shot of the product on a table, shelf, or garden bench
💬 Talking Points / Script Prompts
You can speak naturally, but make sure to mention at least one of the following:
• “It’s 100% plant-based, eco-friendly and safe for pets.”
• “My plants look greener and happier after using this.”
• “Love the measurement spoon is included. Apply every few weeks keeps my plants
thriving.”
• “It’s such a beautiful product — infused with peptide and amino acids, feels like skincare
for my plants.”
• “Everyone’s been recommending Bloome Botanica — and I get why!”
🌱 Proof Elements to Include (Social Proof Triggers)
Element Purpose Proof Type
Real person testimonial Authenticity Human proof
Before & after plant shots Visible results Visual proof
Product being applied Ease & effectiveness
