Phoebe Tang

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@phoebetang

📍 Melbourne✓ 1 approved job🗣 English · Mandarin

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tiktok: https://www.tiktok.com/@lifebyphoinstagram: instagram.com/lifebypho

Showcase work

Food

Gotcha - New Premium Tea Range

For this collaboration with Gotcha Fresh Tea, I was briefed to create short-form video content to launch and promote their new premium tea range. The objective was to highlight the quality and refreshing nature of the drinks while positioning the range as an elevated option within their menu. I produced a visually engaging reel showcasing the drinks, textures, and in-store experience, designed for Instagram Reels and TikTok to capture attention quickly and encourage product discovery. The content helped introduce the new range to a wider audience and drove strong engagement through clean visuals and satisfying drink shots.

Food

Augustus Gelatery x Capilano Honey - Hot Honey Gelato

For this collaboration with Augustus Gelatery and Capilano Honey, I was briefed to create short-form video content showcasing their limited-edition collaboration featuring mascarpone gelato topped with Capilano hot chilli honey. The objective was to highlight the unique sweet-and-spicy flavour pairing and position the dessert as a must-try seasonal offering. I produced a visually engaging reel capturing the texture of the gelato, the honey drizzle, and the indulgent serving moment, designed for Instagram Reels and TikTok. The content focused on appetising close-ups and satisfying food visuals to drive curiosity around the collaboration and encourage audiences to visit in store.