Gotcha - New Premium Tea Range
For this collaboration with Gotcha Fresh Tea, I was briefed to create short-form video content to launch and promote their new premium tea range. The objective was to highlight the quality and refreshing nature of the drinks while positioning the range as an elevated option within their menu. I produced a visually engaging reel showcasing the drinks, textures, and in-store experience, designed for Instagram Reels and TikTok to capture attention quickly and encourage product discovery. The content helped introduce the new range to a wider audience and drove strong engagement through clean visuals and satisfying drink shots.