Calling out competitor
The brief for this project was to create a UGC video for a brand that sells hash-free natural deodorants. The key objective was to highlight the benefits of the brand’s product by directly comparing it to competitors, educating the audience about harmful ingredients in conventional deodorants, and positioning the natural deodorant as a safer, healthier, and more appealing alternative. How the Brief Was Used: 1. Concept Development: I chose the “calling out competitors” concept to draw attention to the differences between the natural deodorant and traditional options. This approach allowed me to educate the audience while addressing common concerns about deodorants. 2. Content Structure: • Introduction: Highlighted the problem with competitor deodorants (e.g., harmful ingredients). • Education: Explained the risks of those ingredients and how they impact health. • Solution: Introduced the natural deodorant, emphasising its safety and availability in multiple fragrances. • Call-to-Action: Encouraged viewers to make the switch to a healthier alternative. 3. Visual and Messaging Style: The video was tailored to match the brand’s tone—informative yet engaging—with clean visuals, relatable language, and a confident delivery to build trust with the audience. Platforms & Placement: The content was optimized for social media platforms like Instagram, TikTok, and Facebook, focusing on short-form video formats. Captions and on-screen text were added for accessibility and to boost engagement. This approach demonstrated my ability to blend creativity with brand messaging to create effective UGC that resonates with audiences.
