Eye cream
This concept was built around a genuine 10-day trial and a real result. The goal was to position Kormí's Brightening Eye Cream as a skincare product that actually delivers on its promise for women who deal with dry, tired-looking under eyes, especially on long screen days Rather than just listing ingredients, the campaign made the formula feel accessible by explaining what caffeine and bakuchiol actually do in plain language, making the science feel like something a friend is sharing rather than a label read out. The before and after angle gives brands a strong visual proof point that works well for both organic content and paid placements