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Pati Dias

Pati Dias

Standard

@ugcwithpati

📍 Adelaide✓ 5 approved jobs🗣 English

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About

I create from a bright, coastal inspired home filled with natural light, soft tones, and timeless textures, the perfect backdrop for brands that value warmth and intention, adapting my setup to your brand, creating content that feels good and performs beautifully!

Capabilities

StyleWellnessAdventureHomeFamilyFoodOtherService BusinessTechnologyTravelBeauty

Find them on

instagram: pati_dias

Showcase work

Shirt Gift Campaign, father's Day and evergreen hooks

Shirt Gift Campaign, father's Day and evergreen hooks

Buying gifts for the person who already has everything is genuinely hard. This campaign was built around that frustration, positioning the swim shirt as the rare practical gift a partner can buy with confidence, one that looks good, performs well, and actually gets used. The brand wanted two versions from a single concept.. one hook tied to Father's Day and a second designed to run year-round and pick up again at Christmas. Leading with a real couple's weekend routine rather than generic lifestyle footage let the product's core benefits, UPF50+ protection, fast-dry fabric, chlorine and salt resistance, land as lived-in features rather than a spec list. Splitting the hook from a shared body gave the brand seasonal flexibility without producing two separate shoots, extending the commercial value of a single piece of content well past the Father's Day window.

Earplug Style Campaign, fashion accessory repositioning UGC Ad

Earplug Style Campaign, fashion accessory repositioning UGC Ad

Hearing protection has always read as purely functional, something to tolerate, not want. This concept reframes that assumption, positioning earplugs as a genuine style accessory that fits into daily life far beyond loud nights out, from travel and study sessions to festivals and everyday wear. The goal was to broaden who sees themselves using the product. Not just clubbers, but travellers, students, and anyone who wants quiet without sacrificing style. By leading with versatility across looks and settings rather than the functional spec, the content opens the brand up to a much wider audience while still covering the product details that matter at the point of purchase

Immune Support Supplement UGC, flavourless sachet for busy lifestyles

Immune Support Supplement UGC, flavourless sachet for busy lifestyles

Most people know they should be supporting their immune system but never actually prioritise it until they're already sick. This content was built around that gap.. reaching busy people who want a simple, consistent wellness habit without adding complexity to their routine. The angle leads with a relatable problem, positions Pogo's Immunity blend as the effortless solution, and weaves in genuine real-life proof to build trust. The dual benefit of immune and gut support is communicated simply without overwhelming the viewer with ingredients. Commercially it works because it speaks directly to the person who wants to feel better prepared without overhauling their lifestyle

Portable Vacuum UGC Ad, everyday home mess, solved

Portable Vacuum UGC Ad, everyday home mess, solved

This concept was built around a habit most people have: avoiding the full-size vacuum for small messes, which means crumbs, pet hair, and dust just sit there. The goal was to position the HomeEasy Essentials portable vacuum as the effortless grab-and-go solution that actually fits into real life, not a cleaning routine. The content leads with relatable everyday moments rather than a product demo, keeping the tone warm and honest. The kind of recommendation that feels like it came from a friend, not a brand.

Wellness Device, lifestyle UGC Ad

Wellness Device, lifestyle UGC Ad

This concept was built around leading with feeling rather than features, because that's what actually makes people stop scrolling. Instead of talking about what the device does, the video shows what it feels like to have a morning that's fully yours, no phone, no distractions, just movement and presence. The content speaks to women who want a wellness routine but keep getting pulled out of it by notifications. The product comes in as the simple thing that makes the ritual actually stick. The brand loved it and ran it as a paid ad shortly after posting, which shows how lifestyle-led UGC can sell without ever feeling like an ad

Meal Kit UGC Ad, couple lifestyle campaign

Meal Kit UGC Ad, couple lifestyle campaign

This concept was built around a real pain point that most busy couples know well: getting home tired, opening the fridge, and realising you're missing half the ingredients. The goal was to show what it actually feels like when that problem is solved, not through a product demo but through a genuine moment between two people cooking together and actually enjoying it The content speaks to busy couples who want to eat well at home but keep defaulting to takeaway because the effort feels too high. The ocean backdrop, candid cooking clips and loop structure keep it feeling like a lifestyle video first and an ad second. That balance is what makes it work for paid placements without losing the authenticity that drives conversion

Sea Moss Gummies, Wellness Supplement UGC Ad

Sea Moss Gummies, Wellness Supplement UGC Ad

This concept was built around the biggest barrier to sea moss adoption: the gel. Most people know sea moss is worth adding to their routine but keep putting it off because of the texture, the taste, and the preparation involved. The goal was to position Apollo's Sea Moss Gummies as the version that finally removes all of that friction. The content speaks to wellness-minded women who are already curious about sea moss but haven't committed because the format never felt right. Green apple flavour, 800mg of premium Irish Sea Moss per gummy, naturally rich in 92 essential minerals, vegan, sugar free, and shelf stable. All of that credibility lands more powerfully when the lead is about ease and consistency rather than a feature list.

Overnight Pimple Patch for Sensitive Skin

Overnight Pimple Patch for Sensitive Skin

The goal was to position OpalDrops as the go-to overnight solution for women with sensitive skin who need something that works without irritation or harsh ingredients The voiceover-led lifestyle format kept the tone honest and personal rather than promotional, which is exactly what makes this kind of content convert. The campaign performed strongly on the brand's feed, becoming their most liked, viewed and commented post, which confirms how well authentic storytelling lands for this audience

Overnight Face Taping Routine
Other

Overnight Face Taping Routine

This video focuses on smoothing the appearance of sleep lines overnight using pre cut facial tapes as part of a simple night routine. The goal was to create a strong morning reveal that immediately shows the result, while keeping the application process clear and easy to follow The main challenge was explaining the “how to” without overcomplicating it. I kept the visuals calm and relatable The final result feels soft and realistic, showing how effortless the routine can be while highlighting smoother, more refreshed looking skin by sunrise

The Effortless Lash Lift Routine
Style , Other

The Effortless Lash Lift Routine

This video was created for Luxe Lash Lift, a brand that makes at-home beauty feel simple, soft and luxurious. The main goal is to show how easy it is to get a natural, curled lash look without extensions or salon appointments. My focus was to make the routine feel real and confidence-boosting, like something anyone could do in their own bathroom. The final video walks through the whole process in a clean, cosy way: prep → lift → set → reveal. It shows the genuine results (no filters, no heavy edits), and leaves people thinking: “Okay… I can 100% do this myself.” It fits perfectly with the brand’s vibe and makes the kit feel approachable, feminine and worth trying.

Lash Growth Results Before & After UGC

Lash Growth Results Before & After UGC

This concept positions a lash serum as a real alternative to extensions for women who want longer, fuller lashes without the upkeep. The goal was to build trust through genuine transformation storytelling, leading with a relatable hook and a visible before and after to address the doubt that comes with trying yet another lash product The content speaks to women who have been let down by lash products before and are ready for something that actually works. The focus is on daily simplicity, natural results, and feeling confident in your own lashes, making it a strong fit for paid ads, organic social, and email marketing

UGC Storytelling Video - The Love Mug
Home , Family

UGC Storytelling Video - The Love Mug

I created a warm, emotional UGC video for RockyPrints, a Swedish eCommerce brand specialising in personalised and heartfelt gifts. The brief was to produce a 30–45 second reel that captured the emotional connection between a mother and child through “The Love Mug” - a personalised ceramic mug designed to preserve meaningful memories. The content included talking to camera, close up product shots, hands only gifting moments and a soft voice-over. I also demonstrated the simple website ordering process and highlighted that the product is locally made, as requested by the client. The goal of this project was Awareness, UGC for Ads, and Conversion, focusing on emotional storytelling and clean, minimal visuals aligned with the brand’s warm and soothing aesthetic.

Complete Daily Nutrition Formula for Women 30-50

Complete Daily Nutrition Formula for Women 30-50

This concept was built to reposition a daily nutritional formula away from the crowded protein powder space and into something more meaningful: a simple way for busy women to close the nutritional gaps that modern life creates. The goal was to make science-backed nutrition feel warm and liveable rather than clinical or complicated. The content speaks to women aged 30 to 50 who already have a wellness intention but are tired of managing multiple supplements and want one easy daily ritual that actually covers more ground. The approach led with lifestyle first, morning routines, real moments, honest first impressions, and let the product's nutritional depth come through in a conversational and relatable way rather than through education alone

Immune and Gut Support for Busy People

Immune and Gut Support for Busy People

This concept came from a real pattern: the immune system always takes a hit exactly when life gets most hectic. The goal was to show how Pogo's Immunity Blend fits into a busy lifestyle without adding anything extra to it, just something you drop into whatever you're already drinking and get on with your day The content speaks to people who care about their health but need things to be simple. The dual immune and gut support angle was the hero of the campaign, because most people don't think about both at the same time and that's exactly what makes Pogo different. Flavourless, Australian made, and no effort to use, all woven into the story naturally rather than listed as features

My 5-Minute Hair Routine with the Shark FlexStyle
Style

My 5-Minute Hair Routine with the Shark FlexStyle

A real, step by step video showing how I dry and style my hair in under 5 minutes using the Shark FlexStyle. I walk through my exact routine, starting with the styling concentrator to remove excess water, then the paddle brush to smooth everything out, the oval brush for quick volume, and finishing with the auto wrap curlers for effortless waves. The goal? Show how fast, beginner-friendly, and genuinely fun this tool is.

Ninja Ceramic Cookware: Pretty & Practical
Home , Food

Ninja Ceramic Cookware: Pretty & Practical

This video was made to show how the Ninja Ceramic Cookware Set fits into real, everyday life.. not just as something pretty on the counter, but something you actually reach for. The goal was to highlight the healthy nonstick surface and the clean, aesthetic vibe the set brings to any kitchen. I focused on natural lighting and simple, soft shots that feel like a genuine moment at home. No heavy staging... just cooking, wiping, and enjoying it. In the end, it turned into one of those videos that feels like a friend recommending something she truly loves: easy, warm and effortless.

Hydrating Watermelon Gel Lip Mask | UGC Before & After + Lifestyle
Other

Hydrating Watermelon Gel Lip Mask | UGC Before & After + Lifestyle

This video showcases a gel lip mask through a natural, lifestyle led UGC approach. The content highlights the problem of very dry lips, followed by application, wear time, and a clear hydrated result. The video includes a before and after transformation, texture shots and a calm outdoor lifestyle moment to build trust and authenticity. Filmed in soft natural light with a relaxed, real use feel, demonstrating hydration, texture and results in a relatable way.

Weeknight Dinner Couple Lifestyle Ad

Weeknight Dinner Couple Lifestyle Ad

This concept was built around a real pain point that most busy couples know well: getting home tired, opening the fridge, and realising you're missing half the ingredients. The goal was to show what it actually feels like when that problem is solved, not through a product demo but through a genuine moment between two people cooking together and actually enjoying it The content speaks to busy couples who want to eat well at home but keep defaulting to takeaway because the effort feels too high. The ocean backdrop, candid cooking clips and loop structure keep it feeling like a lifestyle video first and an ad second. That balance is what makes it work for paid placements without losing the authenticity that drives conversion

Hot Chocolate for Busy Brains
Food

Hot Chocolate for Busy Brains

This concept positions Bedtime Bliss as a comforting nightly ritual designed for busy minds that struggle to switch off. The goal was to highlight the balance between indulgence and function, a warm chocolate drink that feels like a treat, while supporting real rest The messaging focuses on calm without grogginess, emphasising the triple blend of nootropics and botanicals that support relaxation, nervous system balance, and deeper sleep. Instead of leaning into heavy clinical language, the approach keeps the tone warm and reassuring, framing it as a gentle upgrade to an existing night routine Overall, the concept speaks to people who want to unwind in a way that feels cosy, intentional, and supportive, not medicated or overwhelming

8-Hour Sleep Support, Patch Format UGC Ad

8-Hour Sleep Support, Patch Format UGC Ad

This concept was built around reframing what a sleep product can feel like. Instead of leading with a knockout claim, the goal was to position the patch as steady, quiet support that works with your body through the night, which is a much more reassuring message for women who are tired of waking up groggy from traditional sleep aids The content speaks to women 50+ who struggle to stay asleep and are looking for something gentler than pills. The slow-release mechanism became the hero of the story, not as a technical feature but as a feeling, waking up rested without the heaviness. Delivered as a voiceover-led b-roll ad, the format keeps it calm and credible, matching the tone of the product itself. Brand approved and confirmed interest in future content rounds

Oily Skin Midday Touch-Up Test | Creaseless Setting Powder
Other

Oily Skin Midday Touch-Up Test | Creaseless Setting Powder

Short form UGC showcasing a real oily-skin makeup problem and an easy midday fix. The video starts with a talking-to-camera hook, shows shine and creasing after wear, then demonstrates a quick touch up using the Creaseless Setting & Brightening Powder. Finished with a clear side by side reveal highlighting a smooth, matte, and brightened result. Natural light, relatable skincare/makeup routine and lifestyle CTA for on the go use.

Creatine Gummies

Creatine Gummies

This concept was built around a genuine pain point: never being able to stay consistent with creatine because the powder, the mixing, and the taste kept getting in the way. The goal was to position Apollo's creatine gummies as the version that actually fits into real life, not by listing credentials but by leading with the exact frustration the target audience already feels The content speaks to active women who know creatine is worth taking but keep falling off with the powder format. The mix of talking to camera and lifestyle b-roll at home and at the gym keeps it feeling personal and real, while the fast-moving cuts and confident tone make it strong for paid ad placements. Australian owned, sugar free, vegan, and no fillers are woven in naturally rather than front-loaded, so the product earns trust before the claims land

Morning Ritual for a Phone free Practice UGC Ad

Morning Ritual for a Phone free Practice UGC Ad

This concept was built around leading with feeling rather than features, because that's what actually makes people stop scrolling. Instead of talking about what the device does, the video shows what it feels like to have a morning that's fully yours, no phone, no distractions, just movement and presence. The content speaks to women who want a wellness routine but keep getting pulled out of it by notifications. The product comes in as the simple thing that makes the ritual actually stick. The brand loved it and ran it as a paid ad shortly after posting, which shows how lifestyle-led UGC can sell without ever feeling like an ad

Protein Shake for the GLP-1 Journey

Protein Shake for the GLP-1 Journey

The focus of this campaign was a specific and underserved audience: people on GLP-1 medications who are navigating real side effects like low appetite, fatigue, nausea, and muscle loss, and struggling to get enough nutrition in. TGA and ACCC compliance shaped every creative decision, from the language used to the claims made, so the content stayed within regulatory boundaries while still feeling genuinely useful The goal was to create content that felt like a friend sharing something that actually helped, not a supplement ad. The challenge was speaking to a sensitive and personal journey without it feeling clinical or salesy. The approach was to lead with the real experience, the meals that feel overwhelming, the tiredness, the gaps, and position the shake as something that fits gently into that reality Warm, honest, and soft in tone, the content speaks directly to women who want to make the most of their GLP-1 journey without compromising their health in the process

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