Helene Hill

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About

Hiya, I’m Helene (Ha-lean)! I’m 31, an ex founder turned content creator with a knack for making products shine on camera. With a background in marketing, social media and a $6 million brand under my belt, I know what it takes to connect with audiences and convert. Let’s create content your customers actually want to see ✨📩 Social Media @helenehill

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Showcase work

Service Business

OnePass Big Brands Bonanza (Brand Awareness)

The brief for this video was to create engaging UGC content to build brand awareness and promote OnePass’s Big Brands Bonanza event. The goal was to showcase the convenience and value of the OnePass membership while highlighting the exclusive early access sale period. The video was shared as a collaboration post on both my personal Instagram and TikTok accounts, and on OnePass’s own channels. In addition, the content was repurposed for paid ads to extend its reach beyond organic engagement. Since the campaign only launched recently the video has already started generating visibility and awareness across multiple platforms.

Wellness , Food

Coles Campaign for Youfoodz

The Youfoodz ad campaign was designed to highlight the availability of Youfoodz meals in Coles, emphasizing their convenience for busy Australians who need quick, nutritious meal options. The goal was to showcase how Youfoodz fits seamlessly into an on-the-go lifestyle, reinforcing that their fresh, ready-to-eat meals aren’t just available online but also on store shelves. Content Created: Vertical Video (Instagram & TikTok): A fast-paced, engaging video demonstrating the ease of grabbing a Youfoodz meal from Coles, heating it up, and enjoying it anywhere. Horizontal Video (YouTube): Optimized for YouTube, with more visual storytelling to highlight key benefits like High Protein, Calorie Smart, and quick preparation. Static Images (Instagram & Facebook): Four high-quality images showcasing the product on shelves, advertising coles with Youfoodz as in both store and outside. Increased awareness of Youfoodz availability in Coles. Engagement-driven content that encouraged in-store purchases. Strong audience interaction through comments and shares on Instagram & TikTok.