OnePass Big Brands Bonanza (Brand Awareness)
The brief for this video was to create engaging UGC content to build brand awareness and promote OnePass’s Big Brands Bonanza event. The goal was to showcase the convenience and value of the OnePass membership while highlighting the exclusive early access sale period. The video was shared as a collaboration post on both my personal Instagram and TikTok accounts, and on OnePass’s own channels. In addition, the content was repurposed for paid ads to extend its reach beyond organic engagement. Since the campaign only launched recently the video has already started generating visibility and awareness across multiple platforms.