Wellness , Food
Coles Campaign for Youfoodz
The Youfoodz ad campaign was designed to highlight the availability of Youfoodz meals in Coles, emphasizing their convenience for busy Australians who need quick, nutritious meal options. The goal was to showcase how Youfoodz fits seamlessly into an on-the-go lifestyle, reinforcing that their fresh, ready-to-eat meals aren’t just available online but also on store shelves.
Content Created:
Vertical Video (Instagram & TikTok): A fast-paced, engaging video demonstrating the ease of grabbing a Youfoodz meal from Coles, heating it up, and enjoying it anywhere.
Horizontal Video (YouTube): Optimized for YouTube, with more visual storytelling to highlight key benefits like High Protein, Calorie Smart, and quick preparation.
Static Images (Instagram & Facebook): Four high-quality images showcasing the product on shelves, advertising coles with Youfoodz as in both store and outside.
Increased awareness of Youfoodz availability in Coles.
Engagement-driven content that encouraged in-store purchases.
Strong audience interaction through comments and shares on Instagram & TikTok.