Pauline Hawker

Explore similar creators

UGC creators in Melbourne Beauty UGC creators Fitness & Wellness UGC creators Food & Beverage UGC creators Browse all UGC creators

About

Hi, we’re Pauline and Lachlan a creative husband-and-wife duo living in Daylesford, VIC (yep, where this season of The Block is filming!). We’re raising two beautiful kids while creating real, relatable content for brands that value creativity, story, and a genuine connection. Pauline is a qualified interior decorator and hairdresser who’s obsessed with turning everyday spaces into something special, especially when DIY is involved. Lachlan is a former soldier (who served overseas twice) and now runs a local gym, bringing a whole lot of energy, discipline, and humour to everything we do, content included. Together, we mix warmth, creativity, and purpose into every project from family-friendly storytelling and tutorials to aesthetic product showcases and lifestyle reels. Think approachable, down-to-earth content that resonates.

Capabilities

FamilyAdventureHomeStyleWellnessFoodOther

Find them on

tiktok: Paulineandlachlaninstagram: PaulineandLachlan

Showcase work

Home

Our Secret to Happier Laundry Days

Campaign: Vendline UGC Video – Laundry Routine Upgrade Brief: I approached Vendline to create a playful, relatable UGC-style video that showcased their wall-mounted laundry rack in a fresh and engaging way. The goal was to move beyond traditional unboxing content and instead highlight real-life use with a creative narrative that would hook viewers within the first few seconds. The tone was to be fun, down-to-earth, and visually engaging — with an emphasis on “scroll-stopping” storytelling. Concept Execution: We leaned into a real, everyday moment: the laundry deal between my husband and I (I cook, he folds). I surprised him with the Vendline rack as an upgrade to his laundry routine — now his ‘podcast time.’ The video combined humour, practical home life, and a bit of couple dynamics to bring the product into a relatable lifestyle setting. Platforms: • Instagram Reel (posted on my page with @vendline_ tagged as collaborator) • Instagram Stories (with swipe-up link + poll engagement) • Delivered raw video and stills for use across Vendline’s own socials and marketing Results: • High engagement on Reels through comments and shares, particularly with couples and parents • Above-average completion rate, with most viewers watching to the final call-to-action • Increased traffic to Vendline’s profile via tagged collaborator post

Family

This is us, The Hawkers

This is us, The Hawkers. We’re Pauline and Lachlan, a husband-and-wife content duo based in the beautiful Daylesford countryside, where we live a cozy, creative life with our two little ones, Betty and Desi. Our content blends country charm with everyday storytelling — think golden-hour hangs, slow weekends, laughter around the firepit, DIY projects, family life, and plenty of feel-good moments. Pauline is a qualified interior decorator and hairdresser with a passion for creating warm, welcoming spaces and creative content. Lachlan, a former soldier and now gym owner, brings an honest, hands-on edge to our content — often seen cooking up something hearty or folding laundry while listening to a podcast (true story). We love working together on lifestyle, home, and family-focused content, creating authentic stories that people genuinely connect with. Whether we’re sharing a cozy dinner moment, testing a product, or capturing real family chaos with a little country twist — we’re all about keeping it real, beautiful, and relatable.

Service Business

Joining the gym at any age.

Briefed was to create an inspiring, down-to-earth video highlighting the message that it’s never too late to start your fitness journey, no matter your age. The aim was to showcase real, relatable encouragement, particularly through the success of the gym’s Legends class. This class has helped older adults achieve impressive results over the past three years. The video was used as part of a brand awareness and community engagement campaign for the gym. It was placed on Instagram, Facebook, and the gym’s website. The target audience included both older adults looking to improve their health and younger individuals hesitant to take their first step into fitness. Results: The video received strong engagement across social media platforms, particularly from local community members. It sparked conversations in the comments and brought in several new enquiries, especially from people over 50. Several new sign-ups for the Legends class were directly attributed to the video after it went live.