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Toni Gauntlett

Toni Gauntlett

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@tonig

✓ 0 approved jobs🗣 English

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About

'm Toni Gauntlett — a Melbourne-based content creator and founder of Start Messy, a social strategy method for women navigating midlife reinvention. I create real, honest, face-to-camera UGC for wellness, lifestyle, travel, and health brands, with a highly engaged audience of women 40+. My content niche is underserved and high-value: midlife women are the most trusted peer voice for brands in wellness, perimenopause, beauty, and lifestyle — and they're watching. My audience skews 88% female, with strong reach across Australia, US, and UK. I have active partnerships with WelleCo, Muse for Hair, SolBiome, Nu Allumé, Eureka Pet Food, Avouria, and GreenPan Australia.

Capabilities

WellnessHomeFamilyFood

Find them on

tiktok: toni.midlifecreatoryoutube: Lifeafter50TNClinkedin: www.linkedin.com/in/toni-gauntlett-472b18202instagram: toni.midlifecreator

Showcase work

The Old Lolly Shop

The Old Lolly Shop

Unboxing

Greenpan with captions

Greenpan with captions

Family is happy is get involved

Solbiome 2

Solbiome 2

Testimonial style, wanting to keep it as antyr recommendation to a friend

Full Skincare

Full Skincare

Explaining a new skin care

Introduction

Introduction

Introduction to me as a creator

Muse Hair

Muse Hair

This was a UGC for Muse Hair, the request was for 40 - 60 seconds, no captions and an organic feel

Eureka

Eureka

This was a UGC, with the request to keep it 15 - 20 second and a voice over.

Running

Running

This is an organic piece that I created to feature the new running lead, but wanted to keep it away from a UGC style as this lands stronger with my community. This went on my personal platform

StreamShop 2

StreamShop 2

A UGC video, which was requested to be 20 - 40 second

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